VP Marketing, NA

VP, North America GTM

Locations: Boston area (hybrid in Manchester, NH) and Chicago (remote)

About Us: At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world's most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L'Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic. Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction. As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences. Learn more at Sitecore.com

About the Role:

The VP, North America GTM owns end-to-end GTM execution across North America –spanning integrated campaigns, ABM, field marketing, flagship corporate events, and partner activation. This role is the connective tissue between global strategy and in-market execution, ensuring programs land with the field, drive measurable pipeline impact, and are adopted consistently across the region. The VP is both a strategic leader and a hands-on operator, accountable for making NA the model for how Sitecore's GTM machine works.

What You'll Do:

Integrated Campaigns & ABM Execution

• Own the strategy, orchestration, and field adoption of integrated campaigns and ABM programs across North America, ensuring programs are built for the market and adopted by the field.
• Define target account selection, segmentation, and prioritization in partnership with sales leadership, ensuring ABM investments are concentrated where they matter most.
• Drive bi-directional feedback loops between campaigns and sales so that plays are continuously refined based on what's working in the field.
• Partner closely with demand generation (SDRs), product marketing, and content to localize and sequence campaigns that reflect NA buyer dynamics and competitive conditions.
• Working closely with the global digital team, develop paid media strategy and execution across NA – search, social, display, and intent-based channels– with a focus on efficiency, pipeline contribution, and cost per outcome.

North America Field Marketing

• Build and manage NA regional activation plans that translate global plays into locally relevant programs with clear sales alignment and measurable outcomes.
• Establish and maintain strong sales alignment rhythms – regular touchpoints with NA sales leadership to ensure marketing is driving the right activities at the right moments in the sales cycle.
• Drive priority play adoption in NA – equipping field teams with the tools, messaging, and content they need to execute with consistency and confidence.
• Own the NA marketing calendar, coordinating activity across campaigns, events, digital, and partner programs to ensure an integrated, well-paced presence in the market.

Flagship Corporate Events

• Lead the GTM strategy and program execution for Sitecore's flagship events in North America (Symposium and City Tours) ensuring they are purpose-built to deliver measurable outcomes including pipeline impact, meetings, and customer advocacy.
• Integrate flagship events into the broader GTM motion, ensuring pre-event campaign momentum, on-site activation, and post-event follow-through are all coordinated and tracked.
• Set clear success criteria for every flagship event and hold the team accountable to delivering against them, with post-event reporting tied to business outcomes.

Partner Strategy & Activation in NA

• Own NA partner execution, partnering closely with partner marketing to determine which partners to prioritize, how to activate them in-region, and how to integrate partner channels into the broader NA GTM motion.
• Build joint GTM plans with NA field sales and key NA partners, ensuring co-marketing investments are targeted and drive joint pipeline.
• Execute partner activation programs in NA – events, campaigns, enablement—in close coordination with Emily's global partner program architecture to ensure consistency and leverage shared assets.
• Track partner-influenced pipeline in NA and use data to continuously refine partner prioritization and investment decisions.

Measures of Success:

• Campaign and digital contribution to NA pipeline, including efficiency gains and conversion improvements across channels.
• Field adoption of priority plays across NA, with measurable regional impact tied to sales outcomes.
• Flagship events delivering clear, pre-defined outcomes: meetings generated, pipeline influenced, and customer advocacy secured.
• Consistent execution quality and speed across all channels – programs launch on time, field teams are enabled, and nothing falls through the cracks.

What You Need to Succeed:

• 12+ years in B2B marketing, with significant experience in demand generation, field marketing, or integrated campaign management at scale.
• Proven track record of owning pipeline contribution from marketing programs – with the data and results to show for it.
• Deep experience with ABM strategy and execution, including account selection, multi-touch orchestration, and measuring ABM-attributed pipeline.
• Strong digital marketing acumen with a test-and-learn mindset and comfort with data-driven decision-making.
• Experience managing flagship corporate events with accountability for business outcomes, not just logistics.
• Experience building and executing partner co-marketing programs in North America, ideally within enterprise software or SaaS.
• Exceptional cross-functional collaborator – credible with sales, trusted by the field, and able to hold peers accountable without authority.
• Bias for action and operational rigor – someone who sets up systems and processes that make execution predictable at speed.
• Experience in digital experience, content management, or enterprise SaaS preferred.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic. Compensation details: the salary for this role ranges from $285k to $315k plus a 30% bonus structure. Sitecore offers a comprehensive benefits package, including multiple health insurance options (medical, dental, and vision coverage), a 401(k) retirement plan with company matching contributions, generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days), fully paid parental leave for new parents, company-paid disability insurance (short-term & long-term coverage) and life insurance, and an Employee Assistance Program supporting employees' well-being, and a number of voluntary benefits to choose from available upon date of hire.