Senior Associate, Point of Care

Company description PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found. Overview As a Senior Associate dedicated to Point of Care, you will contribute to the development and coordination of media programs related to Point of Care for assigned clients. You will work closely with the Point of Care media team, strategy teams, and external media partners to ensure seamless execution, monitoring, and optimization of campaigns. Reporting to the Point of Care Supervisor, you will gain experience in the planning process, campaign execution, and media partner management. This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations. Responsibilities Day-to-Day Assistin the development of Point of Care RFPs and media recommendations Support campaign execution, including partner communication, deliverable tracking, and media placement setup Monitor media performance, ensuring compliance with agreed-upon KPIs and campaign objectives Assist in creative spec management and delivery coordination with media partners Contribute to data collection and analysis for Point of Care media planning and activation Support forecasting of media investment at the partner level Assist in preparation and validation of HCP target lists for media partners Conduct regular validation and verification of partner deliverables, maintaining alignment with contracted agreements Collaborate with internal teams across capabilities to support Point of Care initiatives Knowledge Understanding of the agency workflow and how campaigns progress from planning to execution Deepened knowledge of the Point of Care media marketplace and key partners Familiarity with negotiation and contract processes involving Point of Care media acquisitions Exposure to media planning tools and processes used for strategy and execution Practical experience in media analytics and performance reporting Qualifications 18 months to 2+ years of media planning, buying, or related industry experience 1+ years of experience with MS Excel (ability to perform complex functions preferred) Exposure to healthcare or HCP media (Point of Care, Out of Home, or related fields) is a plus Strong organizational skills and attention to detail in media execution Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. Compensation Range: $53,960 - $71,610 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr Publicis Groupe