Product Marketing Manager

Job Description

Job Description

Product Marketing Manager – St. Louis, MOConcordia Publishing House (CPH) – A Lutheran Church–Missouri Synod OrganizationFull TimeDo you love connecting churches, schools, and families with resources that shape faith formation? CPH is looking for a Product Marketing Manager to lead brand strategy and product marketing for our Day School, Sunday School, and VBS curriculum lines, from concept to launch to retirement. If you thrive on strategy, data, and creative problem-solving in service of a bigger mission, this role is for you.Why Join Us?As part of CPH, you'll join a team that has served the church for over 150 years, and you'll enjoy:Purpose-driven work supporting Gospel-centered ministryA collaborative, caring culture with people who genuinely value teamworkProfessional growth opportunitiesMeaningful impact on churches, schools, and familiesCompetitive benefits and work-life balanceWhat You'll DoAs Product Marketing Manager, you will:Collaborate with editorial and creative teams to ensure successful product development, marketing, and brand positioning of curriculum lines, including Day School, Sunday School, and VBSDevelop and execute an annual business plan covering sales, costs, inventory, budgets, and missional impactPrepare financially viable product proposals for internal and executive approvalResearch the competitive landscape to position products and brand effectively, uncovering both large scale and niche opportunitiesStudy market and customer segments, including characteristics, buyer profiles, and trendsIdeate and implement product marketing and brand campaigns with marketing managers, copywriters, and designers to maximize frontlist and backlist curriculum salesPartner with the team to optimize web sales through email automation, category callouts, and cross-promotional messagingWhat We're Looking ForWe're looking for someone who brings:A bachelor's degree in marketing, business, or a related fieldFive years of product marketing experience, including managing a product line, brand, or portfolioExperience building marketing plans, forecasts, or budgets in ExcelCore abilities in business writing, Adobe InDesign, and Microsoft OfficeStrong knowledge of and affinity with the LCMSBe Part of Something BiggerFor more than 150 years, CPH has produced trusted resources that help churches, schools, and families grow in faith. As Product Marketing Manager, your work will directly shape how congregations and families experience Christian education, connecting generations of learners to the Gospel through the brand and curriculum products you help bring to market.