Director, Product Marketing

Overview

ThoughtSpot is reimagining analytics in the era of AI agents. The Director of Product Marketing plays a pivotal role at the intersection of product, sales, and go‑to‑market, translating the power of ThoughtSpot’s AI‑driven analytics platform into compelling narratives for data leaders, business users, and enterprise buyers.

Responsibilities

• Own end‑to‑end product positioning and messaging for ThoughtSpot’s platform, including AI‑native capabilities, ensuring clarity and differentiation across all buyer personas and market segments.
• Lead product launches by partnering cross‑functionally with Product, Engineering, Sales, and Customer Success to drive awareness, adoption, and pipeline impact—from GTM planning through execution.
• Shape the AI narrative: craft forward‑looking messaging around ThoughtSpot’s AI and agentic analytics capabilities, helping enterprise buyers understand how AI transforms insight discovery and action.
• Develop and evolve competitive intelligence programs, delivering battlecards, win/loss analysis, and real‑time field enablement to keep sellers sharp against alternatives.
• Build and deliver sales enablement assets—including pitch decks, solution briefs, demos, ROI tools, and persona‑specific content—to accelerate deal velocity and shorten sales cycles.
• Collaborate with demand generation and content teams to develop integrated campaign messaging that drives qualified pipeline across paid, organic, and field channels.
• Partner with customer marketing to surface and amplify customer proof points, case studies, and analyst evidence that validate ThoughtSpot’s differentiated platform value.
• Influence product strategy by synthesizing market trends, customer feedback, analyst insight, and competitive signals into actionable recommendations for the Product team.
• Mentor and grow a team of product marketers, establishing a high‑performance culture of clear thinking, crisp writing, and customer obsession.

Qualifications

• 8+ years of product marketing experience, with at least 3 years in a senior or leadership role at a B2B SaaS or enterprise data/analytics company.
• Fluency in the modern data analytics stack—understanding how organizations use cloud data warehouses, BI platforms, and AI agents, and speaking the language of both data teams and business stakeholders.
• Proven AI and analytics storytelling ability—experience crafting messaging around AI‑powered products, agentic workflows, or natural‑language interfaces that resonate with both technical and non‑technical audiences.
• Track record of owning impactful product launches from strategy through execution, with measurable results tied to pipeline, revenue, or product adoption.
• Strong competitive intelligence skills, with the ability to rapidly synthesize market dynamics and translate insights into field‑ready materials.
• Exceptional written and verbal communication skills: clear writing, confident speaking, and the ability to tailor the message to business and data leaders.
• Experience marketing to data, analytics, or BI buyers—familiarity with personas such as CDOs, data engineers, data analysts, and business intelligence leads is a strong plus.
• Hands‑on sales enablement experience, including developing content and programs that directly support enterprise sales motions.
• Collaborative, cross‑functional leadership style: earning trust by being useful, direct, and reliable across product, sales, marketing, and executive teams.
• Curiosity and adaptability: staying ahead of market shifts, embracing AI tools in the workflow, and being energized by rapid product evolution.

Benefits and Compensation

In California, the estimated annual salary range for this role is $210,000–$260,000 per year. Compensation is based on skills, qualifications, experience, and location. Additional benefits include equity, company bonus or sales commissions, a 401(k) plan, and medical, dental, and vision coverage.

Work Environment

ThoughtSpot follows a hybrid work model. Spotters are expected to work in‑office 3 days per week to experience the energy of the local office while maintaining flexibility for remote work.

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