Marketing

Essential Duties and Responsibilities Collaborate with Finance, Sales, and Operations departments to forecast product revenues. Develop and implement marketing plans for new and existing products. Manage, proactively, marketing programs and influence cross‑departmental programs to ensure achievement of strategic and financial objectives for product portfolio. Produce product‑oriented content that amplifies unique selling points and differentiation. Lead implementation of key marketing plan tactics and programs: product strategies, pricing, promotions, sales team training, and claims development. Perform periodic external market analyses (customers, technologies, competitors, patient populations, insurers, etc.) to optimize strategies, tactics, and opportunity assessments. Partner with R&D, Technology, Sales, and other departments to develop new products and services and play an integral role in the new product commercialization process. Interact with customers to develop insights and requirements for new products and programs. Contribute to creating a culture of success and sustainable competitive advantage. Provide technical product training and leadership for the Sales team. Ability to incorporate a wide range of inputs into clear objectives, strategies, and action plans. Basic Qualifications Minimum 5 years’ experience in a product‑oriented marketing position. Bachelor’s degree, or higher, from an accredited university. Preferred Qualifications MBA from a top‑tier business school. Bachelor’s degree with a STEM major or minor. Marketing experience for a medical or dental device manufacturer, ideally FDA Class II devices. Familiarity with Dental, Sleep Medicine, or related industries. Experience leading or participating in New Product Introduction (NPI) processes. Results orientation and self‑motivation. Excellent analytical skills, with a scientific approach to marketing. #J-18808-Ljbffr