Sr. Content Strategist

Own the story that makes Farren impossible to ignore. About Farren We’re an early-stage, high growth, AI-native startup on a mission to reshape the way people train, move, and feel.We believe fitness is the ultimate unlock for living well—physically, mentally, and emotionally. Backed by proven founders and deeply committed to our mission, we’re building something bold, human, and deeply personal.We’re in stealth for now. But we’re moving fast—and building to last. Description Own the story that makes Farren impossible to ignore. About Farren We're an early-stage, high growth, AI-native startup on a mission to reshape the way people train, move, and feel. We believe fitness is the ultimate unlock for living well: physically, mentally, and emotionally. Backed by proven founders and deeply committed to our mission, we're building something bold, human, and deeply personal. We're in stealth for now. But we're moving fast, and building to last. Description At Farren, we're building the most personal coach you've ever had. One that fits your real life. Farren is an AI-powered training platform that adapts to your schedule, your goals, your injuries, and your energy. We combine human coaching principles with adaptive AI to deliver structured weekly plans, real-time adjustments, and meaningful feedback. All in one focused experience. Our mission: make elite-level coaching accessible, flexible, and built for longevity. Farren is looking for a Senior Content Strategist to build the engine behind everything people see, hear, and feel about this brand. Social builds the following. Content builds the belief. Your job is to architect the full-funnel content strategy that takes someone from "never heard of Farren" to "I can't train without it," and then get in the weeds to make sure the content actually gets made. This isn't a strategy-deck role. You'll set the vision and pick up a camera when the moment calls for it. You'll work alongside our Creative Director, Media Producers, Social Manager, and Paid Media team, but you own the throughline: what story we're telling, to whom, on what channel, at what stage of their journey, and why it matters to the business. This isn't a role where you hand off a strategy doc and step back. You'll generate the ideas, write the copy, and stay hands-on through execution, so the tactics actually reflect the strategy instead of drifting from it. What you'll own Farren's full-funnel content strategy: top-of-funnel brand storytelling, mid-funnel education and trust-building, bottom-funnel conversion content, and retention content that keeps members engaged. Translating brand vision into a working content system: themes, formats, cadence, and channel strategy that the whole team can execute against. Partnering with the Creative Director to keep every piece of content unmistakably Farren: the tone, the craft, the point of view. Briefing and collaborating with Media Producers to get content shot, edited, and shipped at the volume and quality this brand demands. Working hand-in-hand with the Social Manager to make sure organic content strategy and channel execution are pulling in the same direction. Partnering with Paid Media to turn top-performing organic content into paid creative, and to feed learnings from paid performance back into the content strategy. Building a content calendar and production pipeline that runs without you having to push it every day. Identifying content gaps in the funnel and closing them: know where people drop off, know what story fills that gap. Owning content performance: what's driving awareness, what's driving trust, what's driving signups, and what's driving retention. You report on it and you act on it. Staying close to the athlete and coach community so every piece of content is grounded in something real, not generic marketing. What we're looking for You've built and run a full-funnel content strategy before, not just a content calendar. You understand how story changes depending on where someone is in the funnel. You've led content strategy for a brand with real ambition: fitness, wellness, consumer tech, or a category-defining lifestyle brand. You think like a strategist and work like an operator. You don't just map the plan, you generate the ideas, write the copy, and drive it through execution. You have 5+ years of relevant experience in content strategy, brand marketing, or a closely related field. You know how to brief and collaborate with creative and production teams to get high-quality content made on a deadline. You understand paid media well enough to have real conversations with a performance team about what's working and why. You have sharp instincts for what earns attention and what earns trust, and you know those are two different things. You have an intuitive feel for how athletes and coaches actually talk, train, and think. You can spot fake fitness marketing instantly, because you've lived on the other side of it. You're comfortable with ambiguity. This is an early-stage startup: the strategy will evolve, and you'll be the one evolving it. You're based in or willing to be in the Denver/Boulder area. You live and breathe fitness or sport. Not a passing interest: a real, personal relationship with training, competing, or coaching. Our community can smell inauthenticity from a mile away, and this brand doesn't work without someone who genuinely gets it. Comp $90,000 - $120,000 · Equity · Health, dental, and vision · Flexible PTO · Farren subscription #J-18808-Ljbffr