CRM Specialist

Job Description As theCRM Specialist you will work closely with the CRM Manager to manage the Caesars CRM campaigns and drive retention through all appropriate CRM channels, including email marketing, in-app messages and push messages. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention. Responsibilities Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications Building emails, proofreading, testing links, confirming record counts A/B or multivariant testing on various CRM campaigns to establish which is the most effective Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director Ensuring all CRM campaigns comply with current best practices in the industry Assist in new employee training Preliminary approver of all player facing communications Qualifications Bachelor's Degree required or relevant work experience 2 years + experience in Salesforce, and / or Optimove is an asset Proficiency in Excel Analytical and data-driven mind Available to work weekends Excellent communication, proofreading and organizational skills required Proficiency in coding language (HTML) is a plus, but not essential Knowledge of the gaming industry is a plus, but not essential Well organized, able to prioritize work for self and others Ability to multi-task and work within tight deadlines Efficient and confident communicator, strong collaboration and influencing skills Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment Eagerness to define how this is done for a new business in the US Excited about the opportunity to launch and grow a significant business in a new sector Essential Functions/Exposures Must be able to sit for extended periods of time Must be able to type for extended periods of time Must be able to talk on the phone for extended periods of time Must be able to write for extended periods of time Salary and Benefits The salary range for this position is $55,000.00- $65,000.00 USD, which is dependent on several factors including relevant experience, geography, business needs and market demand. medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. paid Personal Time Off and paid company holidays. About Us As a proud part of Caesars Entertainment, the world's premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence. We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we're building something extraordinary. And we want you to be part of it. Ready to make your mark on the Empire? Explore our open roles and discover how you can help shape the future of gaming. Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars. #J-18808-Ljbffr Caesars Sportsbook & Casino