Direct Response Copywriter

To support childcare businesses in growing their client base, the full-time Direct Response Copywriter will create conversion-focused copy for ads, landing pages, emails, and video scripts while working remotely during U.S. Eastern Time business hours. Key responsibilities Write persuasive copy for Meta and Google ads, landing pages, email and SMS campaigns, and video scripts to drive lead generation and enrollments Collaborate with strategists, designers, and videographers to develop, test, and optimize marketing campaigns across multiple client accounts Conduct audience research to understand customer motivations and objections, translating insights into compelling messaging Required qualifications Proven experience writing direct response copy for digital marketing campaigns Strong portfolio showcasing performance-focused advertising and conversion-driven campaigns Excellent copywriting skills across various formats, including ads, landing pages, and emails Ability to adapt messaging for different audiences and campaign objectives Strong research skills to translate customer insights into effective copy