Associate Director, Performance Marketing

Summary Yelp’s high‑impact performance marketing team is dedicated to connecting homeowners with the best local service professionals, accelerating marketplace growth through innovative lead generation strategies. Our work sits at the intersection of technology, data, and performance‑driven partnerships. We’re seeking a data‑driven and technically savvy Associate Director, Performance Marketing to own and scale our multi‑channel acquisition programs for Yelp’s home services marketplace. You excel at building, optimizing, and scaling holistic performance marketing programs, collaborating cross‑functionally, and leading teams through transformation and growth. You have deep experience and emphasis on SEM (leveraging TROAS and TCPA), paid social as well as lead‑gen based affiliate marketplaces. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full‑time remote role based in the United States. What You’ll Do Lead the strategy, execution, and optimization of SEM, Affiliate Lead‑Gen and Paid Social performance marketing initiatives to deliver high‑quality home services leads at scale. Own and optimize campaigns, overseeing significant budgets while maximizing ROI and lead quality through advanced analytics and continuous testing. Identify and drive new growth opportunities by leveraging data‑driven insights and innovative acquisition tactics across search engine marketing (SEM), paid social, and affiliate lead‑generation. Build, mentor, and inspire high‑performing teams with a focus on results, accountability, and continuous improvement. Partner closely with analytics and cross‑functional stakeholders to ensure campaigns meet business objectives. Provide clear reporting and strategic recommendations to leadership and key stakeholders. Stay informed on industry trends, regulatory requirements, and evolving best practices in performance marketing. What It Takes To Succeed 7+ years’ experience leading large‑scale, multi‑channel performance marketing programs with direct budget ownership, ideally in home services or similar sectors. Prior experience managing small teams of performance marketing professionals, demonstrating exceptional leadership, team development, and a collaborative, strategic approach. Demonstrated success in developing and optimizing acquisition marketing strategies (SEM, paid social, affiliate) to deliver on growth and ROI targets. Highly analytical and solutions‑oriented, with advanced skills in marketing analytics, testing, and attribution (SQL, BI dashboards, Excel, etc.). Strong problem‑solving, communication, and stakeholder management skills; comfortable presenting to executive leadership. Bachelor’s degree in a quantitative or business field preferred. Nice To Have Hands‑on experience with affiliate lead‑generation marketing, especially pay‑per‑call or pay‑per‑lead models, and/or home services‑focused affiliate networks. What You’ll Get Full medical, vision, and dental coverage from day one. 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday. Up to 14 weeks of parental leave. Monthly wellness subsidy. Work from home reimbursement. Flexible spending account. 401(k) retirement savings plan. Employee stock purchase plan. Compensation range for this position is $180,000 - $238,000 annually. You may also be offered a bonus and benefits. At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California). Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role. We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at View email address on click.appcast.io or View phone number on click.appcast.io. Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. US Recruiting and Applicant Privacy Notice #J-18808-Ljbffr