Business Analytics Manager Senior - Marketing & Customer Analytics

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Manager Senior within PNC's Data, Modeling & Analytics Marketing & Customer Analytics organization, you will be based in Wilmington, DE, Tysons Corner, VA or Pittsburgh or Philadelphia, PA.

Role Overview:

At PNC, we’re building the next generation of credit card experiences and data-driven marketing is at the heart of that vision. As a Senior Portfolio & Strategy Manager supporting Credit Card and Lending Campaign Management and Marketing Strategy, you will lead acquisition campaigns and audience selection to drive customer acquisition, engagement, and portfolio growth.

This is a high-impact leadership role where you’ll bring together analytical rigor, marketing strategy, and customer selection to influence key decisions across the credit card business. You’ll work closely with senior stakeholders to develop innovative marketing approaches, optimize performance, and champion a culture of experimentation and continuous improvement.

Key Responsibilities:

• Manage Cards and Lending audience selection, optimization and delivery, ensuring alignment with business objectives, risk frameworks, and marketing priorities across all products. Optimize campaign audience selection by integrating valuation and response modeling to maximize returns.
• Lead the execution, audit, review, and approval of campaign selection criteria and ensure high quality final campaign delivery across prescreen and non prescreen channels.
• Define and evolve the campaign delivery operating model, including governance, controls, and approval processes for selection criteria and execution.
• Provide strategic oversight of campaign execution platforms (e.g., Experian Ascend Marketing), including data availability, data flows, and execution readiness.
• Drive continuous improvement of campaign processes and data flows, identifying opportunities to enhance efficiency, scalability, and control within execution platforms.
• Partner closely with marketing operations, external partners, internal strategic analytics team to ensure campaigns are executed efficiently and in line with business and regulatory requirements.
• Serve as a point of escalation for campaign delivery issues
• Lead campaign delivery reporting and tracking across channels (Branch, Online Banking, Mobile, Call Center) and products (Cards, UIL, HELOC, Mortgage).
• Analyze campaign delivery gaps, identify optimization opportunities, and clearly communicate insights and recommendations to senior stakeholders.

Preferred skills and experience:

• 8+ years of experience in marketing analytics, credit cards, consumer banking, or a related data-driven role, with at least 5 years in a leadership or managerial capacity.
• Proven ability to lead and develop high-performing analytical teams.
• Strong expertise in prescreen and non‑prescreen acquisition campaigns, including proactive prescreen and reactive prescreen processes.
• Familiarity with campaign execution and analytics tools such as Experian Ascend Marketing, Tableau, SQL, Hadoop, HIVE, and Python (preferred).
• Strong proficiency in data tools (SQL, SAS, Python, or similar) and experience working with large, complex datasets.
• Strategic thinker with a deep understanding of customer behavior, marketing performance metrics, and portfolio dynamics.
• Excellent communication and storytelling skills, with the ability to influence stakeholders at all levels.
• Prior experience in banking or financial services preferred.PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Directs the strategic design, management, and implementation of an enterprise-wide business analytics programs to drive customer solutions, service innovation and profitability.
• Leads development and execution of complex analytical solutions to meet business requirements .
• Leading the research, development and adoption of new and emerging analytics technologies; identifying technology-based business opportunities.
• Implementing mechanisms for ensuring that information provided is accurate, meaningful, has integrity, manages risk and meets the needs of the senior leadership.
• Directing, motivating, developing and managing the performance of the management team and key staff.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning

Competencies

Analytical Thinking, Business Analytics, Business Case Justification, Effective Communications, Emerging Technologies, Organizational Savvy and Politics

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry experience is typically 8+ years. At least 5 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Pay Transparency

Base Salary: $135,520.00 – $251,680.00Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 07/10/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com .

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at View email address on aiapply.co. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call View phone number on aiapply.co and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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