Lead Content Designer, Storefronts and Growth

This posting will be open until October 31 2026. Applications received after this date may not be considered.

As the Lead Content Designer for Storefronts & Growth you define and deliver content strategy for public customer-facing experiences that drive awareness consideration conversion and trust. Sitting at the intersection of product marketing content strategy UX writing growth and brand voice and tone this role calls for a content designer who blends growth marketing and experience thinking. Youll bring experiences to life through content while balancing customer needs brand expression product goals and business performancesetting strategic direction while doing hands-on content design and writing for Rockets most important storefront experiences.

Anchored in Rockets public digital experiences this role shapes landing and entry experiences product storytelling launch messaging and market readiness and early lifecycle conversion moments. Youll define scalable narrative frameworks influence product positioning and help ensure Rocket shows up clearly consistently and compellingly across storefront and growth journeys.

Beyond Storefronts this role partners closely with the horizontal enablement content team and adjacent areas to extend and adapt voice tone narrative and performance approaches across Client Pro and Enterprise helping shape cohesive experiences.

AI is core to how we design. Youll bring openness curiosity and hands-on experience with AI-augmented ways of working using AI throughout the content design processfrom research synthesis and narrative exploration to prototyping testing and content systemsto move faster explore more broadly and raise the bar on quality. Youll pair these tools with strong editorial judgment to ensure content remains accurate differentiated accessible and distinctly Rocket.

About the role

Lead narrative performance at scale

• Lead end-to-end content design for key initiatives from discovery and narrative development through prototyping launch and optimization.
• Define and scale high-performing content styles messaging strategies and narrative patterns across Storefronts and growth-oriented journeys.
• Use research testing and performance insights to improve content effectiveness and codify what works through repeatable frameworks and standards.

Shape product positioning and market readiness

• Partner with Product Design Marketing SEO and Brand to shape value propositions naming framing and storytelling for new and evolving experiences.
• Translate product capabilities into clear compelling launch-ready narratives that connect campaign messaging with the customers early product experience.

Define voice tone and brand expression

• Lead the application and evolution of Rockets voice and tone across storefront and growth experiences.
• Ensure content reflects the Rocket brand product truth accessibility principles and client psychology in ways that build confidence and motivate action.
• Establish principles examples and best practices that drive consistency and help teams make stronger content decisions across high-visibility touchpoints.

Build enablement and cross-functional capability

• Create playbooks guidance reusable tools and AI-enabled workflows that help teams consistently apply high-performing content patterns.
• Use and evaluate AI throughout the content design process to accelerate synthesis exploration prototyping and testing while maintaining accuracy brand integrity privacy and customer trust.
• Partner with content designers across Rocket to extend effective approaches and create greater consistency across the organization.
• Facilitate working sessions and mentor content designers to raise the quality and impact of content across Rocket.

About you

Minimum Qualifications

• 7 years of experience in content design UX writing content strategy or a related discipline.
• A portfolio demonstrating strategic and hands-on content design across complex customer-facing digital experiences.
• Experience leading end-to-end content design from discovery and narrative development through prototyping validation implementation and optimization.
• Openness curiosity and hands-on experience using AI within the content design workflow including tools such as Figma Make Claude ChatGPT or similar platforms.
• Strong understanding of information architecture interaction design accessibility voice and tone and writing for responsive web and mobile experiences.
• Experience using research analytics experimentation and customer feedback to improve content effectiveness.
• Ability to translate complex customer product and business problems into clear useful and persuasive experiences.
• Excellent communication storytelling facilitation and collaboration skills including the ability to articulate content decisions and influence cross-functional partners.
• Experience creating scalable content frameworks standards systems or reusable patterns.
• Experience mentoring content designers and raising the quality of work through critique and feedback.

Preferred Qualifications

• Experience designing content for marketing websites landing pages acquisition journeys or other top-of-funnel experiences.
• A track record of experimenting with evaluating and championing responsible AI-enabled content workflows within a team or organization.
• Experience with SEO conversion optimization analytics experimentation and A/B testing.
• Experience shaping product positioning value propositions naming and launch narratives.
• Experience balancing brand expression customer comprehension regulatory considerations and business performance.

What youll get

Our team members fuel our strategy innovation and growth so we ensure the health and well-being of not just you but your family too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: Weve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide simple fast and trusted digital solutions for complex transactions. The name comes from our flagship business now known as Rocket Mortgage which was founded in 1985. Today were a publicly traded company involved in many different industries including mortgages fintech real estate and more. Were insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race color religion national origin sex physical or mental disability sexual orientation gender identity or expression age military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at .

The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $117500.00-$249500.00. The position may also be eligible for an annual bonus incentives and other employment-related benefits including but not limited to medical dental and vision benefits 401K retirement plan and paid-time off. More information regarding these benefits and others can be found here . The information regarding compensation and other benefits included in this paragraph is the companys current good faith estimate at the time of posting. Compensation and benefits are subject to modification from time to time as the Company in its sole and exclusive discretion deems appropriate. The Company may determine during its future reviews of the proposed compensation and benefits provided for this position that the compensation and benefits for such position should be no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.

Required Experience:

IC