Director, Product Marketing

Director, Product Marketing

The Straumann Group is a leading global provider of dental technologies and solutions, dedicated to advancing oral health and restoring patients' smiles worldwide. Headquartered in Basel, Switzerland, Straumann develops, manufactures, and markets an extensive portfolio of products and services across implantology, restorative dentistry, orthodontics, digital dentistry and biomaterials. Its solutions—ranging from dental implants and CAD/CAM prosthetics to digital workflows and clear aligners—are designed to help dental professionals deliver predictable, high-quality care. Straumann's products and services are available in more than 100 countries through a broad network of subsidiaries and partners, supported by a deep commitment to scientific excellence, customer focus, and innovative engineering.

In North America, Straumann's operations play a strategic role in delivering the Group's mission to support dental professionals, improve patient outcomes, and drive innovation in key markets. Straumann USA—with corporate and operational facilities in Massachusetts—serves as a central hub for market execution, product delivery, customer support, and operational excellence across the region. The North American organization manages sales, distribution, manufacturing, training, and technical support for a comprehensive range of dental solutions, including implant systems, prosthetics, digital tools, and practice-oriented services. As part of Straumann's global footprint, the region drives collaboration with clinical partners and contributes to the company's broader growth objectives through executional leadership and deep engagement with dental professionals and laboratories in the U.S. and Canada

We are seeking a Director, Product Marketing, to lead the strategic direction, commercial performance, and lifecycle management of Straumann's Dental Implant Solutions and Biomaterials portfolio across North America (NAM). This role sits at the intersection of market insight, clinical innovation, and commercial execution, translating customer and market intelligence into differentiated portfolio strategy, compelling value propositions, and high-impact product launches. The Director will play a critical role in driving portfolio growth, strengthening market leadership, and shaping how Straumann delivers value to clinicians and patients. Reporting to the VP, Marketing & Education – North America, this leader will own portfolio strategy and downstream execution, while partnering closely with Global Product Management, Sales Leadership, Clinical, and Operations to influence investment priorities and accelerate business performance.

Portfolio Ownership: Dental Implant Systems and Biomaterials across NAM

Business Impact: Direct influence on revenue growth, market share, and product adoption

Leadership: Lead and develop a high-performing team of product marketing professionals

Cross-Functional Influence: Key partner to Sales, Global, Clinical, Finance, and Supply Chain

Market Position: Advance Straumann's leadership in premium segment

1. Portfolio Strategy & Growth

Define and lead the NAM product marketing strategy aligned to global direction and regional market dynamics

Own portfolio positioning, segmentation, and value proposition development across implant and biomaterials solutions

Translate market, customer, and competitive insights into clear growth strategies and commercial priorities

Identify and prioritize high-impact opportunities to accelerate revenue, share, and profitability

2. Launch Excellence & Commercial Execution

Lead end-to-end commercialization strategy for new product launches, ensuring strong market adoption and revenue realization

Partner with Sales Leadership to deliver best-in-class go-to-market strategies, tools, and enablement

Ensure alignment across Marketing Communications, Training, and Sales to drive consistent, high-impact execution

Establish and scale launch excellence frameworks and best practices across the portfolio

3. Market, Customer & Competitive Insight

Build a deep, data-driven understanding of customer needs, clinical trends, and competitive dynamics

Leverage insights to inform portfolio strategy, messaging, and innovation priorities

Maintain strong engagement with Key Opinion Leaders (KOLs) and industry forums to shape perspective and influence

4. Innovation & Global Partnership

Partner closely with Global Product Management and R&D to influence pipeline direction, prioritization, and regional relevance

Develop robust business cases to support new product development and portfolio evolution

Act as the voice of NAM to ensure global innovation aligns with regional customer and market needs

5. Performance Management & Business Planning

Own portfolio performance tracking, including revenue, adoption, and lifecycle metrics

Lead forecasting and demand planning alignment with Finance and Supply Chain

Regularly communicate business performance, risks, and opportunities to executive leadership

Drive a culture of data-led decision making and accountability

6. Team Leadership & Organizational Impact

Build, lead, and develop a high-performing product marketing team with strong commercial and strategic capabilities

Foster a culture of ownership, innovation, and continuous improvement

Create an environment of psychological safety, accountability, and high performance

Elevate product marketing as a strategic partner to the business, not just a support function

Success in the First 12 Months

Establish a clear, differentiated portfolio strategy aligned to NAM growth priorities

Deliver high-impact product launches with measurable adoption and revenue outcomes

Strengthen alignment and credibility with Sales Leadership and Global partners

Improve portfolio performance visibility, forecasting accuracy, and decision-making rigor

Build and develop a high-performing, engaged product marketing team

Required

Bachelor's Degree required; MBA or advanced degree preferred

10–15+ years of experience in Medical Device or Life Sciences, with a strong emphasis on product marketing and commercialization

Proven track record of owning and growing product portfolios with measurable commercial impact

Demonstrated success leading cross-functional initiatives in a matrixed global organization

Experience leading and developing high-performing teams

Preferred

Experience in dental, implantology, or clinically driven product environments

Strong capability in market segmentation, value proposition development, and go-to-market strategy

Ability to operate effectively at both strategic and executional levels

Exceptional communication, influence, and stakeholder management skills

Demonstrated ability to translate complexity into clear, actionable strategies

Working Conditions

Hybrid work environment (Andover, MA – 3 days/week onsite)

Domestic and international travel: ~20–30%

This is a high-impact leadership role with the opportunity to shape the future of Straumann's core implant and biomaterials business in North America—driving growth, influencing global strategy, and delivering meaningful outcomes for clinicians and patients.

Compensation

Annual base range $185 - 200k + variable 20-25% bonus. Final base pay for this position will vary candidate experience relative to what the company reasonably anticipates for this position.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Employment Type: Full Time

Alternative Locations: United States : Andover (MA)

Travel Percentage: 0 - 20%

Requisition ID: 20251