Outside Sales Representative

Location: Onalaska, WI

Industry: Fencing & Decking; Sales

Company: Phillips Outdoor Services

Phillips Outdoor Services is now hiring a Outside Sales Representative (Internally known as a Client Guide) to join our growing sales team in Onalaska, WI.

We’re seeking a driven outside sales representative with proven experience in fence, deck, or closely related service-based sales who knows how to build trust quickly, close profitable work, and keep clients coming back. You want to own the full sales process—from first conversation to signed contract—and you take pride in handing off clean work that operations can execute without friction.

As our Client Guide, you’ll manage the complete sales process from first inquiry through signed contract and handoff to production—guiding residential and commercial clients toward the right fence and deck solutions for their property and budget. This role offers the right balance of inside and outside sales, territory coverage throughout the La Crosse, WI and Winona, MN areas, and a clear path to performance-based growth. You’ll be backed by a company with 50 years of operational experience and a leadership team invested in your success.

Purpose

Drive fence and deck sales across residential and commercial projects by managing the full client journey—from lead qualification and on-site consultation through proposal, close, and clean handoff to operations—while protecting margin, managing your pipeline, nurturing client relationships, and creating opportunities for repeat and maintenance services.

Key Responsibilities

• Respond to new leads, qualify fit, document scope, budget, timeline, and decision-maker information in the CRM, and advance each opportunity to the next clear step
• Conduct showroom and on-site consultations; present options clearly, explain value, overcome objections honestly, and ask for commitment when the fit is right
• Prepare accurate proposals using company standards; follow a consistent follow-up cadence so opportunities do not stall; close profitable work and confirm all signed documents are routed correctly
• Coordinate with the Fence & Deck Operations Manager and production team to confirm sold work is buildable; flag scope issues, site risks, or job changes early
• Stay engaged with clients through their full journey; watch for opportunities to introduce yearly maintenance services and help transition project clients into long-term service relationships
• Generate new opportunities through referrals, networking, and cross-selling complementary services; bring market feedback and objection trends back to leadership
• Maintain accurate pipeline records in company systems and provide complete handoffs to production with scope details, approvals, product selections, and site conditions

Required Qualifications

• Proven sales experience in fence, deck, outdoor living, home improvement, or a closely related service-based field with a track record of closing profitable work
• Working knowledge of fence and deck construction scope, materials, installation sequencing, and site conditions
• Skill in running both inside and outside sales conversations; ability to qualify leads, uncover client priorities, and guide decisions with confidence
• Strong written and verbal communication; strong organization, follow-through, and ability to manage multiple active opportunities without losing detail
• Comfort working across office, showroom, and field settings; ability to manage multiple active opportunities without losing detail
• Self-motivated with strong ownership mindset
• Valid driver’s license
• Experience using LMN, Outlook, and shared internal documentation systems preferred

Training & Development

• Structured onboarding covering Phillips Outdoor Services standards, systems, products, and sales process
• Fence and deck product training covering materials, options, warranties, and installation basics
• Weekly or biweekly sales coaching with call review, close improvement, and pipeline discipline
• Clear advancement path toward Sales Leadership roles

Reporting Structure

Reports to Director of Revenue & Growth

Compensation & Benefits

• Annual Salary: $50,000 base salary + commission with potential to earn up to $100,000.
• Sign-on Bonus: Up to $5,000
• Health Insurance
• Dental Insurance
• Vision Insurance
• Up to 4 weeks paid time off (PTO) annually
• Profit sharing program
• Ongoing professional development
• Award-winning company culture
• Strong community reputation

Work Environment

Office-based with frequent travel to client properties and project sites. Some outdoor site visits in various weather conditions.