Regional Marketing Specialist

This is a remote position, but must be local to the Dallas, TX area. Only candidates within a commutable distance to Dallas will be considered. S uveto is a multi-unit business operating in the veterinary hospital industry. Our mission is to provide top-tier veterinary care while optimizing operational efficiencies and cost management to enhance service delivery. Suveto is empowering veterinary professionals to take ownership of their profession for a better veterinary future. We focus on ownership, growth, and well-being for every individual member of the Suveto team. Our corporate team manages the administrative, human resources, accounting, marketing, and other supportive services for the hospitals in our network. We are a rapidly growing and driven group of people that serve our hospitals to allow them to concentrate on providing exceptional customer service and pet care to their clients. Our team enjoys collaboration and working together to solve issues and create processes and procedures. The work environment can be quiet and focused, but we absolutely know how to have some fun. We are continuing to build a positive and supportive, team-centric atmosphere as Suveto grows. We are seeking a Regional Marketing Specialist to serve as Suveto Marketing's on-the-ground presence across a defined cohort of veterinary hospitals. The Regional Specialist partners closely with an Operations Director and their hospitals, acting as a conduit between Suveto and local hospital brands — building relationships with Practice Managers and Hospital teams, deploying marketing programs locally, capturing field insights, improving customer experience, and ensuring hospitals get the support they need to grow. This role is field-heavy and travel-forward. The right candidate is energized by being in hospitals, supporting local teams, and translating between what Suveto designs centrally and what hospitals need to execute locally. This is a build-relationships-and-drive-outcomes role. Duties/Responsibilities Hospital Relationships & Field Presence Build and maintain strong working relationships with Operations, Practice Managers, Hospital Liaisons, Medical Directors, and hospital teams Travel regularly to hospitals in the assigned region for onsite coaching, campaign deployment, and relationship-building Support resources for community outreach and customer experience initiatives Understand what is happening at the local hospital level — flagging trends, concerns, and opportunities back to the Guide Dog team. Be the liaison between hospitals and Suveto Guide Dog initiatives, providing communication and guidance. Marketing Execution & Enablement Deploy network marketing programs (promotions, campaigns, lifecycle communications) at the hospital level within the assigned cohort Help coach hospital teams on effective use of marketing tools: social posting tools, digital signage, reminder platforms, and online booking, etc Coordinate local media and marketing partners to support campaigns Support new hospital onboarding and new Practice Manager onboarding to Suveto Marketing systems and standards Support hospitals on community engagement and client engagement best practices; equip them with resources and playbooks to activate locally Ensure brand consistency and marketing quality across the assigned cohort. Comfortable giving critical feedback on customer experience. Operational Partnership Partner closely with Operations Leadership on hospital priorities, growth opportunities, and areas of concern Contribute to focus-hospital planning and regular hospital check-ins Escalate strategic questions and complex marketing needs to the Marketing Team Support the request intake process by helping hospitals scope, submit, and follow through on marketing tickets Serve as a cross-functional feedback loop back to the Suveto Guide Dog team — flagging hospital issues to the right function (Integrations, Operations, Marketing, IT) so home office can respond quickly Report field observations to the marketing team on what is and isn't working locally Provide voice-of-the-hospital insights that shape network marketing and customer experience strategy Contribute to the marketing team's understanding of hospital-level performance drivers Performs other related duties as assigned Required Skills/Abilities Strong interpersonal and relationship-building skills; comfortable holding ground in conversations with Practice Managers, Medical Directors, and Operational Leadership Proven ability to translate marketing strategy into hands-on local execution Excellent written and verbal communication skills Comfort working independently in a remote-first, travel-heavy role Strong organizational skills and attention to detail across multiple concurrent hospital relationships Working knowledge of marketing tools: social media platforms, design tools, digital signage, review platforms, reminder systems, etc Ability to spot trends, patterns, and opportunities from field observations and report them clearly Comfort with ambiguity and the pace of a growing multi-location organization Proficient with Microsoft Office Suite or related software Familiarity with veterinary hospital operations is a strong plus Education and Experience Bachelor's degree required, preferably in marketing, communications, business, or a related field 3–5 years of marketing experience required, preferably with 2 years in field marketing, account management, multi-location marketing, or client-facing marketing roles Multi-location, franchise, healthcare, dental (DSO), or veterinary industry experience strongly preferred Experience partnering with operations leadership strongly preferred Experience working in fully remote teams and managing a travel-heavy schedule preferred Travel This role requires significant regional travel to hospitals within the assigned cohort — estimated 30–50% travel depending on cohort geography and hospital count. Travel includes overnight trips, occasional weekend events, and periodic team gatherings. We’re looking for someone who lives in the Dallas area and can easily connect with our teams in person when needed OR Candidates must live within reasonable commuting distance of Denver or Dallas and within approximately one hour of a major airport for work-related travel Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions. While performing the duties of this job, the employee is regularly required to sit for extended periods, use a computer and other office equipment, and communicate via phone and video conferencing. The employee will regularly travel by car, plane, or other transportation. The employee will occasionally stand, walk, and be on their feet for extended periods during hospital visits and events. The employee must occasionally lift and/or move up to 25 pounds.

BENEFITS:

Our employment package for full-time employees includes unlimited PTO, paid holidays, medical, dental and vision insurance, pet care discounts, 401K with a true match up to 4%. In addition, all full-time hospital team members receive VSOP® grants, SUVETO’S VETERINARY STOCK OWNERSHIP PLAN, at no cost to team members.VSOP® is an ownership program that tracks the value of the entire Suveto organization. Suveto is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, or on any other basis prohibited by law. Information on race, gender and national origin will only be used for statistical and recordkeeping purposes, and will not be used in making any employment decisions. All information provided will be kept separate from your expression of interest. Providing this information is strictly voluntary, and you will not be subjected to any adverse action or treatment if you choose not to provide this information. If you do not choose to answer these questions, we ask that you select "Decline to Identify" for each question. Thank you for your voluntary cooperation. #J-18808-Ljbffr Suveto