Customer Data Platform Lead

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Digital Marketing Job Sub Function: Digital Product Management Job Category: Professional All Job Posting Locations: New Brunswick, New Jersey, United States of America, Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America Job Description: DePuy Synthes is recruiting for a Customer Data Platform Lead, located in New Brunswick, NJ or Raynham, MA or West Chester, PA or Warsaw, IN or Palm Beach Gardens, FL. The Senior Manager, Global Customer Data Platform Lead will own the strategy, design, and operational rollout of a Customer Data Platform (CDP) capability for DePuy Synthes, leveraging Sitecore AI CDP as the core technology. Reporting to the Director, Global Digital Experience Platform, this role will drive capture, unification, activation, and governance of customer and digital touchpoint data across the global Digital Experience Platform (DXP) to deliver measurable business outcomes. The Global Customer Data Platform Lead will architect identity resolution and profile management approaches, lead integrations with SFDC (CRM), SFMC (Marketing Automation), 3rd Party SaaS, and SAP (ERP), and partner with analytics, privacy, and commercial stakeholders to enable real-time personalization, audience activation, and reliable measurement. This is a strategic, hands-on, build-and-scale role focused on standing up an enterprise-grade CDP that powers personalization, orchestration, and analytics across markets and business units. Key Responsibilities Data Strategy & CDP Roadmap Define the CDP vision, roadmap, and prioritized use cases aligned to commercial and digital objectives. Establish canonical data models, event taxonomy, identity graphs, and profile schemas required for personalization and measurement. Prioritize CDP features (real-time ingest, streaming, batch processing, identity stitching, audience management, consent-aware activations) based on business impact and compliance. Data Capture, Integration & Pipelines Design robust data capture from Sitecore AI DXP, web/mobile events, product catalogs, clinical interactions, and other touchpoints. Lead integrations with SFDC, SFMC, SAP, analytics platforms, DAM, consent management, and enterprise data lakes. Implement reliable ETL/ELT, streaming pipelines, APIs, and reconciliation patterns to meet latency SLAs and ensure data integrity. Identity Resolution & Profile Management Develop deterministic and probabilistic identity resolution strategies to create unified customer profiles while honoring consent and data residency. Define merge/suppression logic, enrichment processes, and profile lifecycle management. Audience Management & Activation Build audience definitions and activation paths for on-site personalization, SFMC campaigns, CRM actions, and downstream systems. Ensure audience syncs are timely, auditable, and privacy aware. Governance, Privacy & Data Quality Partner with Data Governance, Privacy, Legal, and Regulatory teams to embed consent, retention, residency, and suppression rules into CDP processes. Define access controls, audit trails, data lineage, and monitoring for data quality and compliance. Measurement, Experimentation & ROI Work with Analytics and Commercial teams to measure engagement, conversion, and downstream impact of CDP-driven activations. Enable experimentation frameworks and dashboards that leverage profile and event data for optimization and attribution. Operationalization & Enablement Produce runbooks, onboarding guides, and self-service tooling for marketers, CRM owners, and platform teams. Define SLAs, monitoring, incident response, and data quality controls for CDP operations. Vendor & Partner Management Manage Sitecore CDP relationships and third-party integration partners; define scopes, SLAs, and success metrics. Evaluate complementary technologies (streaming, identity resolution, orchestration) as required. Team Leadership & Cross-Functional Collaboration Lead or coordinate cross-functional teams (data engineers, analytics, platform engineers, product owners, vendor teams) to deliver CDP capabilities. Evangelize CDP value and best practices across marketing, digital, and commercial stakeholders to drive adoption. Strategic Impact This role will directly contribute to: Creating a single, consent-aware source of truth for customer and digital behavior to enable personalized experiences and improved commercial outcomes Reducing time-to-activation for audiences and campaigns with standardized CDP processes Ensuring auditable, compliant use of customer data across marketing and product channels Improving measurement, attribution, and ROI for digital initiatives Reducing data fragmentation and duplicate efforts across regions by centralizing profile and event management Key Stakeholders Internal Global Digital Experience Platform Lead Global Web Experience Lead Global Digital Experience Content Leads CRM & Commercial Operations (SFDC) Marketing Automation (SFMC) & Channel Owners (DPS Community) Data Governance, Analytics & Engineering IT Infrastructure & Security Regulatory, Legal & Privacy Business Unit Marketing Teams Regional & OUS Marketing Teams External Sitecore CDP partners and system integrators Data integration and streaming vendors Analytics and measurement partners Agency and technology integrators Scope of Influence Owns design, delivery, and operation of the global CDP capability and its integrations to SFDC, SFMC, SAP, and analytics platforms. Directs vendor/partner workstreams and influences platform, data, and marketing roadmaps across the organization. Acts as the subject-matter expert and escalation point for CDP use cases, data quality, privacy, and activation issues. May manage direct reports and/or matrixed project teams (engineers, analysts, vendor consultants). Experience & Qualifications Required Bachelor’s degree. 8+ years of experience in data, CDP, marketing technology, or digital analytics roles, with 3–5+ years leading CDP or customer data initiatives. Hands-on experience implementing or operating a CDP (Sitecore CDP experience strongly preferred). Demonstrated integrations experience with SFDC, SFMC, SAP, and enterprise analytics via APIs, ETL, and streaming technologies. Strong knowledge of identity resolution, profile stitching, segmentation, audience activation, and real-time event processing. Working knowledge of data engineering concepts, SQL, JSON/event schemas, and modern data pipelines. Experience in regulated industries (MedTech, pharma, healthcare) with practical knowledge of privacy, consent, and regulatory constraints. Excellent stakeholder management, communication, and cross-functional leadership skills. Preferred Master’s degree or advanced certification in Data Science, Information Systems, Marketing Technology, or related field. Certification or demonstrable experience with Sitecore AI CDP and broader Sitecore ecosystem. Experience with cloud platforms (Azure preferred), streaming platforms (Kafka, Azure Event Hubs), and orchestration tools. Familiarity with identity resolution vendors, tag management, and data onboarding strategies. Background in orthopaedics, medical devices, or healthcare digital platforms. Experience supporting enterprise carve-outs, separations, or large-scale technology transformations. Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center or contact AskGS to be directed to your accommodation resource. Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes. Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via internal employees contact AskGS to be directed to your accommodation resource. #LI-Hybrid #DePuySynthesCareers Required Skills: Preferred Skills: Alliance Formation, Applications Support, Consulting, Customer Analytics, Data Science, Data Structures, Digital Fluency, Digital Marketing, Digital Strategy, Emerging Technologies, Global Market, Negotiation, Organizing, Product Development, Report Writing, Risk Management, Technical Credibility The anticipated base pay range for this position is : $137,000.00 - $235,750.00 Additional Description for Pay Transparency: At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at Do Not Sell or Share My Personal Information Limit the Use of My Personal Information