Global Communication Manager (USA)

Key Responsibilities: Media and Analyst Relations, Outreach and Management

• Develop and execute media and analyst outreach strategies to position company as a global leader in AR/XR, in alignment with Global PR and Marketing teams.
• Cultivate and maintain strong relationships with key media outlets and journalists, and analysts, in the consumer tech, gaming, productivity, and travel verticals.
• Craft press releases, media pitches, and other communications materials that align with company’s brand voice and strategic goals.
• Coordinate media interviews, product reviews, and press events.
• Manage and optimize media outreach to drive coverage across key publications and platforms.
• Maintain relationships with key industry analysts to drive data- and research-led narratives for company in the market.
• Manage relationships with PR and media agencies to ensure smooth execution of campaigns, driving results in line with KPIs.
• Serve as a core point of contact for external agencies and partners, providing guidance and ensuring alignment with company’s marketing and communications objectives.
• Collaborate with cross-functional teams to ensure agencies' deliverables meet deadlines, quality standards, and brand requirements.

• Identify, engage, and manage relationships with key opinion leaders, influencers, and content creators across XR, tech, gaming, productivity, and travel sectors.
• Drive strategic influencer partnerships that align with marketing objectives.
• Oversee influencer campaigns, ensuring timely execution, measurable results, and alignment with company’s brand guidelines and goals.
• Develop creative strategies to integrate influencers into key product launches, campaigns, and events that align with PR strategies and objectives.
• Ensure all deliverables meet quality standards and brand requirements.

• Co-develop and implement a comprehensive social media strategy aligned with business goals in concert with the social media lead.
• Collaborate with digital marketing teams to amplify Communications efforts across social media and content marketing channels.
• Own, develop and implement a comprehensive community relations strategy aligned with business goals, in touch with community ebbs and flows, and in concert with PR, Marketing and Customer Support leads.

• Plan and execute live events such as conferences and tradeshows, product launches, press conferences, and experiential marketing activations.
• Coordinate influencer and media events, including hands-on product demos, briefings, and VIP experiences.
• Lead logistics for event execution, ensuring seamless integration with larger marketing strategies, aligning with internal operations teams.
• Develop creative event concepts that showcase company’s innovations and engage industry and consumer audiences.
• Create and manage first-person content production for owned channels through relevant events and campaigns, including developing amplification strategies for that content.
• Create and distribute compelling case studies that amplify various uses of company products in the real world and from developers and partners.
• Work with external event agencies and vendors to deliver high-impact, on-brand events in concert with internal operations teams.
• Measure the success of events through metrics such as media coverage, influencer participation, and attendee feedback.

• Work closely with the Heads of Marketing and PR to develop comprehensive communications strategies that support company’s integrated marketing goals.
• Partner with cross-functional internal teams, including product marketing, digital marketing, PR and customer support, to ensure alignment on messaging, strategies, and key initiatives.
• Position company executives and products as industry leaders through social media, community relations, media opportunity, owned channel storytelling and influencer strategies.
• Ensure consistent messaging across all communication channels, both internally and externally.
• Track and report on the effectiveness of media, influencer, and agency activities, making data-driven recommendations for future campaigns.
• Support brand and product launches with targeted communications strategies.