Associate Director, Media Analytics & Reporting (United States)

Associate Director, Media Analytics & Reporting

Remote (US-based)

Salary: Starting at $150K

ABOUT US

Come Near is a group of people moved to raise the public conversation about Jesus. They create, curate, and connect people to authentic Jesus stories and experiences. Most widely recognized is the group’s “He Gets Us” campaign, which invites people to reconsider Jesus and has reached millions of Americans since launching in 2021. To learn more, visit comenear.org.

Candidates for this role are required to sign the organization’s Statement of Faith, which closely aligns with Come Near’s mission-driven focus of inviting all people one step closer to the authentic Jesus from wherever they are.

POSITION SUMMARY

At Come Near our neighbor (Luke 10:25–37) is at the heart of everything we do. Join the Come Near team and make a difference in our neighbors’ lives, striving to offer them the opportunity to take one step closer to the authentic Jesus, from wherever they are.

As the Associate Director, Media Analytics & Reporting, you’ll partner with the VP of Media, Media Director, and our media partners to analyze/ report on paid media campaigns, provide recommendations for audience segmentation evolution, and develop testing opportunities that support growth goals. Current focus will be on the well-known He Gets Us campaign, from the Super Bowl and other iconic media moments to evergreen campaigns, with future evolutions into other territories.

The Associate Director, Media Analytics & Reporting serves as an internal media SME for Come Near. The ideal candidate will be a seasoned professional (10+ years) with a strong background in progressive media and marketing analytics, measurement, optimization, and audience segmentation either client or agency side. They will have a leadership style that fuses inspiration with a passion for making a difference cross-functionally.

Understand target audiences and marketing needs, identify measurement/tracking tactics that will deliver measurable results to further assist in development of marketing campaigns, with emphasis on media.

Collaborate with Product Team, including Data and Measurement Director on reporting dashboard, vendor API connections, and QA of data on an ongoing basis.

ESSENTIAL DUTIES AND RESPONSIBILITIES

ANALYTICAL FLUENCY:

• Skilled in understanding and reviewing data sets (media and non-media), with an ability to hone insights from linear and non-linear information
• Translate data insights into actionable recommendations to optimize marketing tactics and improve success metrics
• Deep understanding of the MarTech/AdTech eco-system and standard measurement approaches (ex: MMM Box-Jenkins / ARIMA, Bayesian, MTA, Dynamic Linear, etc.)
• Conduct in-depth analysis of marketing data, including mix modeling and advanced segmentation
• Skilled at identifying or creating new testing recommendations to support goals/objectives
• Advanced knowledge of reporting dashboards, mapping data, and taxonomy requirements for connecting multiple data sources
• Skilled at aligning cross-functional teams on parallel roadmaps and consistent tracking and reporting
• Lead real-time, iterative marketing campaign optimization recommendations and regular performance trends for continuous improvement across channels
• Participate in the selection, implementation, and integration of marketing analytics tools and technologies to track and analyze marketing performance data
• Continuously evaluate and recommend new tools to enhance measurement capabilities.
• Develop standardized internal controls to ensure continued data quality for visibility of metrics for analysis.
• Oversee taxonomy and tracking across media platforms and cross-functionally to ensure consistency and accuracy of data warehouse

STRATEGIC THINKING:

• Proven ability to develop media measurement and analysis strategies (within the larger comms framework), inclusive of channel specific plans for integrated campaigns, which deliver on goals and objectives
• Design and implement comprehensive measurement strategies to assess effectiveness of campaigns, initiatives, and channels.
• Define key performance indicators (KPIs), establish benchmarks, and set targets for success.
• Skilled at audience understanding/development and analysis
• Can leverage analytical fluency to find insights based on available data and reporting
• Approaches tasks and goal with a problem-solving lens
• Knows how to prioritize and build timelines to balance work and achieve goals
• Understand the privacy landscape and its impact on media targeting and reporting
• Will collaborate with the VP of Media and Media Director to enhance and improve Come Near’s media practice
• Understanding of Advertising & Media Strategy, Planning & Buying process and specific supporting steps to ensure accuracy in measurement and reporting
• Translate cultural and neighbor-behavior insights (qualitative and quantitative) into media strategies and plans, and clearly communicate the impact of marketing outputs to stakeholders and on neighbor outcomes

PRESENTATION & COMMUNICATIONS SKILLS:

• Create and produce ongoing reports and metrics with a storytelling approach for senior leadership, investors, and stakeholders; adept and articulate when presenting complex themes in simplified terms
• Strong and honest communication to ensure deadlines are met, challenges/opportunities are addressed quickly, and necessary teams are informed of reporting nuances
• Support VP of Media and Media Director in training marketing and other internal teams on media analytics and reporting
• Collaborate with cross-functional teams, including Communications, Product, and Research, to ensure alignment and coordination of data-driven initiatives, establishing strong rapport and understanding the interdependencies across teams within a marketing department
• Build and maintain strong two-way relationships with agencies, media vendors, and system vendors, balancing partner interests while keeping Come Near’s interests central

COMPETENCIES

DATA-DRIVEN DECISION-MAKER

• Ability to synthesize data and identify what is most critical for success
• Always use sound business judgment and analytics to make bold decisions
• Proficiency in data analysis tools and techniques, including data segmentation, predictive modeling, and data visualization. Ability to extract actionable insights from complex datasets.
• Strong understanding of customer data analytics, including customer segmentation, behavioral analysis, and customer journey mapping.

PASSION:

• Understands and is passionate about the Come Near mission
• Ability to discern motivational drivers that differentiate neighbors and segmentation
• Passion for Media, manifesting in a desire for continuing media education

ENTREPRENEURIAL SPIRIT:

• Inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters innovative ideas
• Self-motivated to drive the groups agenda
• Self-starter who can work independently without constant supervision and establishes personal credibility

CHANGE AGENT:

• Agile, courageous, and ability to push through conflict for speed to action
• Thrives in the fast-paced environment of today’s media landscape
• Thrive under pressure, take risks, deliver solutions, remove barriers, and lead the charge

INSPIRATIONAL LEADER:

• Inspires others to act through authentic leadership, passion, and commitment
• Committed to coaching, challenging, and developing others
• Great at the “What” and the “How”
• Team vs personal gains.
• Effective communicator, capable of gaining the confidence and respect of peers and key stakeholders

TECHNICAL SKILLS

• Experience with Google Marketing Platform, Google and Microsoft Business Suites, Analytics Platforms, and Media Buying Platforms
• Linear, CTV, and Cross-Platform Video Measurement (ACR Data, Video Currencies, etc.)
• Enterprise Data Architecture & Cloud Infrastructure (SQL Fluency, ETL awareness, etc.)
• Privacy-Safe Measurement (DCR, implementing and auditing Server-Side Tagging, Meta’s Conversions API, Google’s Enhanced Conversions, and navigating Apple's SKAdNetwork frameworks)
• Excellent organizational skills, detail oriented, organized, and accurate

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Business, Marketing, Statistics, or related field preferred
• 10+ years of media/marketing measurement strategy, analytics and reporting leadership either client or agency side, three (3) years of which working with large (Fortune 500) advertisers
• 6+ years of experience in the direct management of team members and/or an external agency, including assisting in development, training and coaching
• Advertising or in-house agency experience working with multiple marketing/creative groups is favorable, but not required
• Exceptional knowledge of marketing/advertising, sales, and business processes
• Demonstrated fluency in all]]>