Manager, Data Science

Manager Of Data Science

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients' brands; and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

The Manager of Data Science is responsible for supporting advanced audience development and data and technology enablement to drive client growth. This role is both strategic and hands-on, working with large individual- and transaction-level datasets to design and deliver best-in-class data science solutions that enable clients to identify, target, engage, and measure audiences with precision and efficiency. The data scientist must be able to translate across technical and non-technical collaborators in both directions: from client requirements to innovative data science solutions, and from quantitative results to business-relevant, actionable insights.

Responsibilities:

• Navigate a complex, multi-source data environment and creatively identify appropriate datasets and methodologies for ever-changing client questions
• Monitor data quality and maintain data science pipelines for client data assets, including 1PD and 3PD
• Develop, deploy, and maintain ML and AI workflows for identifying and targeting relevant audiences, including propensity/classification models as well as unsupervised clustering/segmentation
• Develop and execute novel methods of analyzing audiences, such as customer profiling, customer journeys, purchase predictions/recommendations, etc.
• Collaborate with strategy teams to translate technical outputs into relevant business insights and recommendations that can be surfaced in a variety of settings, from client-facing discussions to dashboards
• Collaborate with analytics teams to develop and implement testing frameworks for closed-loop audience measurement
• Implement a test-and-learn agenda to continuously refine data-driven media tactics, enabling rapid optimization
• Proactively identify and pursue opportunities for developing new capabilities, demonstrating end-to-end project ownership from ideation through deployment
• Contribute to data science team- and practice-building initiatives, e.g. presenting case studies in cross-functional forums, creating collateral around data capabilities, and pursuing internal research projects
• Document and share optimized, reusable code with data science colleagues using Git
• Continuously innovate, staying current with the latest technological developments and applying them to current workflows
• Deliver timely, accurate outputs aligned with client- and agency-defined best practices

Qualifications:

• 3+ years of data science experience with consumer data; marketing agency experience preferred
• Degree in Statistics, Data Science, or other quantitative fields
• Deep theoretical and practical understanding of statistical/ML techniques and experimental design
• Hands-on experience with granular, disaggregated data, particularly behavioral consumer datasets and/or media logs; engagement with publisher walled gardens (AMC, ADH, etc.) a plus
• Advanced proficiency with SQL for big data analytics and Python for production-ready workflow development
• Experience with Databricks or similar platforms, e.g. Snowflake, BigQuery, Redshift
• Experience building agentic workflows and integrating AI solutions into existing data and tech stacks

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.