Associate Director, Engineering - Marketing Technology Strategy & Architecture

Overview

We are seeking a Marketing Technology Strategy & Architecture Consultant to lead strategic engagements assessing client marketing technology landscapes and defining future-state architectures. In this role, the consultant will evaluate tools, data flows, integrations, and operational practices, identify gaps and opportunities, and deliver roadmaps to enable scalable personalization, real-time decisioning, and AI/ML-driven automation. The ideal candidate is a seasoned marketing technology consultant with deep expertise in enterprise MarTech ecosystems, personalization strategies, and data-driven architecture.

Responsibilities

• Client Assessments & Analysis
  • Lead strategic engagements to evaluate client MarTech stacks, including tools, data pipelines, and activation platforms.
  • Identify capability gaps, redundancies, and operational pain points across marketing channels.
  • Assess the maturity of personalization capabilities, including content readiness, context discovery, decisioning, and experience delivery.
• Architecture & Roadmap Development
  • Develop current, transition, and future-state architecture diagrams and solution designs for client engagements.
  • Define integration strategies to operationalize AI/ML insights into marketing activation platforms.
  • Establish decision frameworks to guide future use case implementations and strategic planning.
  • Deliver phased, actionable roadmaps balancing quick wins with long-term investments.
• Personalization & Automation Strategy
  • Advise clients on scalable approaches to web, email, mobile, and cross-channel personalization.
  • Provide guidance on automated content delivery, journey orchestration, and progressive profiling.
  • Recommend strategic adoption of AI/ML technologies to enhance customer engagement and operational efficiency.
• Client Engagement & Strategic Guidance
  • Translate technical assessments into actionable business recommendations for client stakeholders.
  • Facilitate workshops and presentations for Marketing, IT, and Data leadership.
  • Drive alignment across client teams on future-state MarTech strategy and implementation priorities.

Qualifications

• Experience & Expertise
  • 8–12+ years of experience in marketing technology consulting, enterprise architecture, or digital transformation.
  • Proven track record leading strategic MarTech assessments, architecture design, and personalization strategy engagements for multiple clients over time.
  • Broad knowledge of modern MarTech ecosystems, including CMS, CDPs, activation platforms, marketing automation tools, and AI/ML infrastructure.
  • Experience with real-time personalization, cross-channel orchestration, and decisioning frameworks.
• Skills & Attributes
  • Strong consulting mindset with the ability to connect technical assessments to business value.
  • Excellent architecture design, technical documentation, and diagramming skills.
  • Clear communicator, skilled at executive presentations and stakeholder alignment.
  • Ability to balance strategic guidance with practical, actionable recommendations.
  • Familiarity with IT security, compliance, and governance considerations in marketing technology.

Nice to Have – Digital Asset Management (DAM): Experience with enterprise Digital Asset Management platforms is a plus. Familiarity with taxonomy design, metadata frameworks, asset governance, rights management, and integration of DAM into CMS, CRM, and activation workflows is desirable. Exposure to platforms such as Adobe Experience Manager Assets, Bynder, Aprimo, Sitecore Content Hub, or similar enterprise DAM solutions is beneficial. Experience supporting multi-brand or Automotive environments, including dealer networks and distributed content models, is also highly valued.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere – Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Equal Opportunity Statement

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation

Compensation Range: $112,290 - $153,600. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/15/2026.