Communications & Marketing Director

Communications & Marketing Director

The Communications & Marketing Director leads and executes the organization's communications and marketing strategy for a large, multi-site Certified Community Behavioral Health Clinic (CCBHC) serving diverse communities. This role is both strategic and hands-on — responsible not only for setting direction but also for developing content, managing campaigns, writing materials, and ensuring consistent brand execution across all platforms. The Director advances the organization's mission by strengthening community awareness, supporting service line growth, enhancing employee engagement, promoting health equity, and ensuring communications compliance within a CCBHC and public funding environment. This role requires a strong writer, storyteller, project manager, and brand steward who thrives in a fast-paced healthcare setting.

Essential Functions and Responsibilities

• Develop and implement a comprehensive communications and marketing strategy aligned with the organization's strategic plan and CCBHC requirements.
• Translate complex behavioral health services, crisis response systems, integrated care models, and outcome data into clear, compelling messaging.
• Partner with executive leadership to shape organizational messaging and public positioning.
• Develop measurable Key Performance Indicators for marketing and engagement efforts.
• Write and edit press releases, website content, newsletters, social media posts, internal communications, impact reports, and executive messaging.
• Personally develop core campaign messaging and high-visibility materials.
• Oversee and contribute to photography, video storytelling, and digital content production.
• Maintain and regularly update website content to reflect services, access points, crisis services, and compliance language.
• Develop marketing materials to support outpatient services, crisis services, substance use treatment, integrated primary care, and specialty programs.
• Oversee social media strategy and execution, including analytics and performance tracking.
• Develop and manage internal communications strategy to support engagement across multiple sites and disciplines.
• Create CEO communications, staff newsletters, leadership updates, and change management messaging.
• Serve as media liaison and primary contact for press inquiries.
• Draft media statements and crisis communications as needed.
• Build strong relationships with local and regional media, community partners, and advocacy organizations.
• Support organizational initiatives including workforce recruitment, retention campaigns, employee recognition programs, and major operational changes.
• Ensure all communications align with CCBHC certification requirements, HIPAA regulations, and state/federal guidelines.
• Maintains core competencies in relation to working with co-occurring disorders through continuing education and implementing skills into all aspects of treatment.
• Perform other duties as assigned.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.
• 5+ years of progressive communications and marketing experience.
• Experience in nonprofit healthcare, behavioral health, community health, or human services strongly preferred.
• Experience supporting large, multi-site organizations preferred.
• Exceptional writing, editing, and storytelling skills.
• Ability to translate clinical and regulatory language into clear public messaging.
• Strong project management skills with ability to manage multiple priorities.
• Knowledge of digital marketing platforms, CMS systems, email marketing tools, and analytics.
• Experience managing internal communications in complex organizations.
• Understanding of CCBHC model and public behavioral health systems highly desirable.
• Commitment to equity, inclusion, and trauma-informed communication practices.
• Commitment to Red Rock BHS

Physical Requirements

• Must have the ability to stand or sit for long periods of time
• Must have the ability to lift, push, or pull a minimum of 25 pounds
• Ability to travel approximately 10% of the time
• Ability to use telephone, PC, fax machine, copy machine, and printer

How We Take Care Of You!

• We pay a generous portion of your Health Insurance
• Low-cost Dental and Vision Insurance
• Retirement Plan with employer contributions equal to 5% of annual salary
• Student Loan Repayment Options
• No Cost Employee Assistance Plan
• 3 Weeks Paid Time-Off (increases annually between years 2-10)
• 9 Paid Holidays
• 1 Floating Holiday to use at your discretion.
• 4 Rest and Relaxation Days
• 3 days of Education Leave
• 4 hours of Volunteer Leave
• Eligible for Pay Increases and Bonuses Annually
• Employer Paid Long-Term Disability and Life Insurance

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Red Rock Behavioral Health Services does not discriminate based on race, color, national origin, religion, gender, gender identity, age, marital/familial status, sexual orientation, or disability.