Paid Media Campaign Strategist

Position Summary
Deloitte's Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, transformative technologies, creative design, and modern marketing operations. Our team brings together strategists, operators, creatives, data specialists, and technologists to help clients drive sustained growth and measurable customer value.

Work you'll do
As a Consultant in Strategy, Growth, and Transformation, you will support cross-industry clients as a Paid Media Campaign Strategist. You will:

• Manage paid media campaign operations across platforms such as LinkedIn, Meta, Programmatic, Google / Bing, and other digital media channels.

• Support campaign planning across awareness, lead generation, engagement, conversion, retargeting, and always-on nurture programs.

• Conduct market and competitive research (using platforms like MediaRadar)

• Develop audience profiles and media targets using syndicated research platforms

• Develop campaign taxonomy, UTM tracking structures, trafficking notes, audience files, QA documentation, and campaign trackers.

• Coordinate with clients, internal teams, media partners, analytics teams, creative teams, and platform vendors to launch campaigns accurately and on time.

• Build, refresh, validate, and distribute audience lists using appropriate audience targeting identifiers.

• Conduct audience sizing, forecasting, budget allocation support, and pacing checks.

• QA campaign builds against approved strategy, including audiences, exclusions, creative assets, taxonomy, URLs, budgets, and flight dates.

• Monitor campaign performance and identify optimization opportunities across spend, impressions, clicks, CTR, CPC, CPM, reach, frequency, and lead generation metrics.

• Support reporting and post-campaign analysis by coordinating data pulls, documenting available metrics, and helping synthesize actionable recommendations.

• Support brand lift, engagement lift, and other measurement studies by coordinating timing, eligibility, vendor inputs, and campaign requirements.

• Maintain campaign documentation, operating calendars, status updates, and process materials.

• Support new business development via pursuits and new offering development

A successful candidate would possess these skills:

• Ability to work independently and collaborate as part of a team.

• Effective written and verbal communication skills.

• Meticulous attention to detail and quality of work product.

• Ability to build and sustain professional relationships.

• Ability to manage projects or workstreams.

• Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment.

• Strong interpersonal skills and professional demeanor.

• Ability to meet deadlines.

• Ability to provide clear guidance to internal teams, clients, and vendor partners.

• Strong analytical mindset with the ability to translate campaign data into actionable recommendations.
The team
Deloitte's Strategy, Growth, and Transformation practice helps clients reimagine how they grow by connecting customer strategy, marketing, sales, service, digital products, analytics, creativity, and technology. As part of this team, you will help clients modernize marketing operations and deliver paid media programs that are structured, measurable, and optimized for business impact.
Qualifications Required:
• Bachelor's Degree or equivalent experience.

• 2+ years of experience in paid media, digital marketing, campaign management, media operations, marketing technology, or consulting.

• 2+ years of experience supporting paid media campaign execution, trafficking, QA, reporting, pacing, or optimization.

• 2+ years of experience with at least one paid media platform, such as LinkedIn Campaign Manager, StackAdapt, Google Campaign Manager, DV360, Meta, The Trade Desk, or similar.

• 1+ years' experience with GenAI / Agentic in day-to-day work processes

• Ability to travel 0-50%, on average, based on the work you do and the clients and industries/sectors you serve.

• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

Preferred:
• Experience developing or managing campaign documentation, including trafficking sheets, campaign taxonomies, UTM tracking, audience files, performance trackers, or reporting outputs.

• Experience analyzing campaign performance metrics such as spend, impressions, clicks, CTR, CPC, CPM, reach, frequency, or lead generation results.

• Experience supporting regulated-industry campaigns.

• Experience with audience segmentation, retargeting, or CRM/CDP-enabled audiences.

• Experience collaborating with creative, analytics, client, vendor, and technology teams.

• Experience with Excel-based trackers, pivot tables, campaign exports, budget pacing, and performance analysis.

• Experience with SEO / GEO strategies

• Familiarity with Workfront, SharePoint, Salesforce, lead gen forms, campaign measurement frameworks, platform brand lift studies.

• Experience supporting multiple campaigns, workstreams, or clients in a fast-paced environment.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $197,90 - $179,500.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

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