Digital Marketing Specialist II

Digital Marketing Specialist

Copeland Insurance Group

Longview, TX

The Digital Marketing Specialist is a highly motivated and detail-oriented professional responsible for supporting day-to-day marketing operations, campaign execution, and administrative activities. This role requires a creative and adaptable individual who can manage multiple priorities, learn new systems quickly, and contribute to both digital and traditional marketing initiatives.

Primary Responsibilities:

• Support the development and execution of marketing campaigns, including email, social media, and print materials
• Create and distribute mass email communications using platforms such as Constant Contact
• Develop and publish social media content, including posts and paid ads across LinkedIn, Facebook, and Instagram
• Design marketing materials (flyers, mailers, business cards, etc.) using Canva, Adobe, and other tools
• Conduct research on industry trends and competitor activity to support marketing strategy
• Maintain and update marketing databases, contact lists, and Excel spreadsheets (including filtering and reporting)
• Assist with ordering marketing supplies, promotional items, and giveaways
• Coordinate packaging and shipping of materials as needed
• Support website and content updates through platforms such as WordPress
• Utilize internal systems (e.g., Basecamp, Connect, Teams, Freshbooks, Discovery Data, Calendly) to support workflow and communication

Primary Skills & Qualifications:

• 1–3 years of marketing, communications, or administrative support experience preferred
• Proficiency in Microsoft Office (Word, Excel, Outlook) and marketing/design tools (Canva, Adobe, Constant Contact)
• Experience with social media content creation and basic digital advertising
• Strong organizational skills with the ability to manage multiple tasks and deadlines
• Quick learner with the ability to adapt to new systems and tools
• Creative thinker with attention to detail
• Strong verbal and written communication skills
• Receptive to feedback and able to incorporate direction effectively

Benefits Available

• Medical/Dental/Vision Insurance
• 401(k) Retirement Plan
• Paid Holidays
• PTO
• Community Service PTO
• FSA/HSA
• Life Insurance
• Short-Term and Long-Term Disability