Automotive BDC Sales Representative

BDC Representative Automotive Sales Support

Harr Toyota is one of the most recognized Toyota dealerships in Central Massachusetts, and our Business Development Center is the engine that drives showroom traffic. As a Sales BDR, you will be the first voice our customers hear handling inbound and outbound leads, setting quality appointments, and delivering a customer experience that reflects the Toyota standard of excellence. This is a high-energy, phone-forward role with strong earning potential and real room to grow.

Why Work For Harr

• Competitive hourly base pay plus performance bonuses
• Paid training including Toyota product knowledge
• Clear path for growth within the BDC and across Harr Auto Group
• Supportive team environment with engaged leadership
• Health benefits and childcare reimbursement up to $100/week
• 2 weeks PTO after 90 days

Position Details

Department: Harr Toyota Business Development Center (BDC)

Reports To: BDC Manager

Schedule: Full-time | Rotating schedule including some weekends

Compensation: Hourly base + performance-based incentives

Location: Worcester, MA

Key Responsibilities

• Handle inbound and outbound calls, texts, and emails for new and pre-owned Toyota sales leads promptly and professionally
• Convert leads into quality showroom appointments using proven BDC communication techniques
• Follow up with unsold, uncontacted, and unsatisfied leads according to BDC cadences
• Confirm appointments and conduct courtesy reminder calls to increase show rates
• Log all customer interactions and appointment outcomes accurately in the CRM (DriveCentric)
• Meet or exceed weekly and monthly KPIs including contact rate, appointment rate, and show rate
• Collaborate with Toyota sales consultants to ensure seamless lead handoffs and a smooth customer experience
• Stay informed on current Toyota models, incentives, and promotions to speak confidently with customers
• Participate in team meetings, BDC trainings, and ongoing performance coaching

What We're Looking For

• Strong verbal and written communication skills confident and engaging on the phone
• Positive, competitive mindset with a drive to hit and exceed targets
• Ability to handle a high volume of leads in a fast-paced environment while maintaining attention to detail
• Prior BDC, call center, sales, or customer service experience preferred
• Automotive industry experience a plus but not required we will train the right candidate
• Familiarity with CRM software is a plus (DriveCentric experience a bonus)
• Professional, reliable, and a strong team player

About Harr Toyota

Harr Toyota has been serving the Worcester, MA community for decades as a trusted destination for new and pre-owned Toyota vehicles. As part of Harr Auto Group, we are committed to building a team that reflects our community and delivers an outstanding experience to every customer who walks through our doors.