Senior Manager, Creative Strategy

Job Summary This job enhances operational efficiency, assesses M&A prospects, and manages integrations. It involves negotiating partnerships and presenting business insights to executives, directing growth-focused projects, and creating economic models. It leads Strategic Planning analysts and managers, while conducting performance evaluations to bolster development and accountability. Why this role exists The Sr. Manager, Creative Strategy role sits in our Entertainment pod, with a focus on sports, entertainment, and partnership‑led marketing. You are responsible for turning partnership marketing needs, from our sports partnerships (teams, leagues, and talent) and NBCU collaborations, into inspiring, insight‑led creative strategy that makes our brand more salient and relevant to fan audiences. This requires deep fluency in sports and fandom ecosystems: understanding how fans engage, what drives cultural relevance, and how partnerships can be activated in ways that feel authentic and ownable to the brand. We are looking for a strategist who combines strong fundamentals with curiosity for new approaches, comfortable experimenting with emerging tools, AI‑assisted thinking, and evolving marketing practices to develop fresher, more effective strategic springboards & work. Responsibilities Set the creative strategy for partnership campaigns Translate sports, entertainment, and partnership opportunities into inspiring creative springboards with a clear problem, insight and brief line. Apply a deep understanding of fandom, cultural behavior, and partnership ecosystems to briefs and development, to unlock opportunities to show up authentically. Produce beautifully crafted, persuasive decks that make strategy simple, compelling, and usable. Present with clarity and confidence to senior stakeholders (VP/SVP). Lead early creative development (ideas, not scripts) Partner with creative teams in early development to shape & nurture ideas. Collaborate with Comms Strategy to ensure partnership ideas scale across touchpoints. Guide decision‑making by providing clear strategic POV & framing for the work. Infuse intelligence and protect the brand Own the learning loop, use effectiveness signals to refine work in‑market and feed insights into future briefs so quality compounds. Ensure all briefs are grounded in real human understanding and category context. What good looks like Creative briefs provide clear, actionable direction and unlock strong campaign ideas. Campaign ideas that feel culturally fluent, fresh, and anchored in Imagine That. Campaigns that come to life in authentic ways for sports fandoms, in both traditional and non‑traditional ways. Recognition in creative effectiveness awards. Ideal background 7 to 10 years in creative or brand strategy within agency or in‑house environments. Experience in sports, entertainment, or partnership advertising. Strong understanding of fandom and cultural activation. Strong writing, deck craft, and presentation skills. Collaborative and comfortable in fast‑moving environments. Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary. Other duties and responsibilities as assigned. Skills Decision Making Strategic Planning Collaboration Accountability Salary Primary Location Pay Range: $161,972.61 - $242,958.91 Comcast intends to offer the selected candidate base pay within this range, dependent on job‑related, non‑discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later. Education Bachelor’s Degree Relevant Work Experience 7‑10 Years Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. #J-18808-Ljbffr