Lead Director, Marketing Ad Technology Operations - CVS Media Exchange (CMX)

Marketing Ad Technology Operations Lead Director

We're building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

CVS Media Exchange (CMX) is hiring a Marketing Ad Technology Operations Lead Director, reporting to the Executive Director, Client Success.

In this role, you will lead multiple operational teams across Ad Operations, Support Operations, and Tech Operations for CMX's advertising ecosystem. You will directly manage an Ad Operations team responsible for managed service campaign execution and a Support Operations team focused on self-service advertiser enablement and support.

As a seasoned ad technology and operations leader, you will drive operational efficiency, platform stability, and scalable execution across CMX's managed service and self-service offerings. You will operate as a player-coach, building, developing, and scaling high-performing teams while partnering closely with CMX Product, Partnerships, Media Planning, and CVS Digital.

Responsibilities include but not limited to:

• Ad Operations (Managed Service Execution)
• Lead and manage the Ad Operations team responsible for managed service campaigns, overseeing campaign setup, trafficking, QA, and launch across CMX ad platforms.
• Establish and enforce trafficking, QA, and launch readiness standards to ensure accuracy, compliance, and on-time delivery.
• Own operational processes for campaign updates, including creative swaps, mid-flight optimizations, and issue resolution.
• Develop capacity planning and workflow models to scale managed service execution in alignment with revenue growth.
• Partner closely with Activation and Sales teams to ensure smooth handoffs and consistent execution against campaign objectives.
• Support Operations (Self-Service Enablement & Advertiser Support)
• Lead and manage the Support Operations team responsible for self-service advertiser enablement and ongoing support.
• Own end-to-end self-service advertiser onboarding, platform readiness, launch support, and post-launch troubleshooting.
• Establish and oversee support operations, including ticket intake, triage, escalation paths, and SLA management.
• Serve as the senior escalation point for advertiser, agency, and partner issues related to self-service platforms.
• Develop scalable documentation, training materials, and enablement resources for internal teams and external customers.
• Continuously improve support workflows, tooling, and knowledge management to increase efficiency and advertiser satisfaction.
• Tech Operations (Ad Tech Platforms & Readiness)
• Lead Tech Operations for CMX's ad technology stack, including Google Ad Manager and other internal and third-party platforms.
• Own technical ad integrations, tagging strategy, and operational readiness for new products, formats, and channels.
• Partner with Product and Engineering to test new releases, validate functionality, and ensure operational launch readiness.
• Oversee platform administration, configuration, governance, and access management.
• Proactively identify and mitigate platform risks, performance issues, and operational dependencies that could impact scale or revenue.
• Own processes and partnerships related to brand safety, ad tagging governance, and data aggregation.

Required:

• 8+ years of experience in Ad Operations, Ad Technology, Media Operations, or equivalent
• 5+ years of hands-on experience with Google Ad Manager or similar ad serving platforms
• 3+ years partnering closely with Product and Engineering teams
• 2+ years managing ticketing/issue management systems
• 2+ years experience with CMS platforms
• 1+ year experience working with search APIs or search platforms
• 2+ years directly managing and scaling operational teams

Preferred:

• Experience supporting Retail Media Networks
• Experience with Video, CTV, Audio, and DOOH advertising
• Familiarity with both managed service and self-service advertising models
• Highly detail-oriented self-starter with strong ownership mentality
• Collaborative leader who shares best practices and elevates team performance
• Proven track record of managing and scaling high-performing teams

Education:

Bachelor's degree in relevant fields or equivalent (HS Diploma + 4 yrs experience) required.

Pay Range:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process.