Demand Planner, North America Retail

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

Role Summary

We are seeking a Demand Planner – North America Retail to support the regional demand and inventory strategy for Ōura’s North America retail business across key partners including Best Buy, Amazon, Target, Costco, Canada, and other strategic accounts.

In this individual contributor role, you will own core forecasting, replenishment planning, and inventory analysis for North America retail. You will translate point-of-sale, inventory, promotional, and commercial signals into clear demand plans and actionable recommendations. You will partner closely with Retail, GTM, Supply Planning, Finance, and Product to improve forecast quality, support launches and promotions, and help maintain healthy in-channel inventory.

This role is ideal for someone who is strong in detail, comfortable working across large and imperfect data sets, and excited to help build more scalable planning processes as Ōura’s retail business continues to grow.

What You Will Do:

North America Retail Forecasting & Planning

• Build and maintain weekly, monthly, and quarterly sell-through and sell-in forecasts for North America retail partners.
• Translate retailer POS, inventory positions, historical trends, seasonality, promotional plans, and new product introductions into demand assumptions and forecast updates.
• Support the monthly consensus planning process by preparing inputs, highlighting key changes, and identifying risks and opportunities.
• Maintain a clear view of baseline demand, upside, downside, and key forecast drivers across retail accounts.
• Help develop and refine planning logic, assumptions, and planning cadences for retail accounts as the business scales.

Inventory Management & Replenishment Support

• Monitor retail inventory health using on-hand inventory, on-order inventory, weeks-of-supply, and forward-looking demand.
• Recommend sell-in and replenishment plans that balance revenue goals, service levels, and inventory health.
• Identify risk areas such as low stock, excess inventory, phase-in and phase-out transitions, and launch constraints, and escalate issues with clear recommendations.
• Support allocation decisions during constrained supply periods by quantifying demand, inventory risk, and business impact.
• Partner with Supply Planning and Retail teams to improve in-stock position and reduce avoidable lost sales.

Launches, Promotions & Cross-Functional Execution

• Partner with Retail, GTM, Product, and Supply Planning on promotional events, assortment changes, and new retailer, product, or door launches.
• Convert commercial plans into forecast assumptions and planning scenarios.
• Support new product launch planning and lifecycle transitions by helping track assumptions, timing, and ramp expectations.
• Contribute to end-of-life planning by helping assess inventory exposure, markdown risk, and timing shifts.

Reporting, Analytics & Continuous Improvement

• Own recurring retail demand planning analyses and reporting, including forecast versus actuals, trend views, and inventory health metrics.
• Analyze weekly and monthly performance to explain what happened, why it happened, and what should change in the next plan.
• Maintain a transparent audit trail of forecast changes and their impact to units, revenue, and inventory.
• Build and improve tools and reporting in Google Sheets, Tableau, or similar platforms so stakeholders can focus on decisions rather than manual data gathering.
• Help shape business requirements and validate outputs for planning system improvements, including retail forecasting and inventory workflows.
• Support process improvement work-streams that make retail planning more scalable, accurate, and decision-oriented.

What We’re Looking For

• 4–6+ years of hands-on demand planning, merchandise planning, or related analytical experience supporting physical products in retail, consumer electronics, CPG, or similar environments.
• Experience working with retail forecasting concepts such as sell-through versus sell-in, promotional lifts, inventory targets, and weeks-of-supply.
• Strong analytical and modeling skills, including advanced proficiency in Excel and/or Google Sheets.
• Comfort working with large data sets from multiple sources, including POS, inventory, and shipment data.
• Ability to translate analysis into clear business insights, including key drivers, risks, trade-offs, and recommendations.
• Experience working cross-functionally with commercial, supply chain, finance, and product stakeholders.
• Strong ownership mindset with the ability to operate effectively in a fast-paced, high-growth environment.
• Excellent communication skills and the ability to influence decisions through strong analysis and clear storytelling.

Nice-to-Have Qualifications

• Experience with planning tools such as Pigment, Anaplan, o9, Blue Yonder, Relex, or similar platforms.
• Experience with BI tools such as Tableau, Looker, or Power BI.
• Background in consumer electronics, wearables, premium hardware, or other multi-channel physical product businesses.
• Experience supporting new retail launches, new assortments, or retail expansion into new doors or countries.
• Familiarity with S&OP or IBP processes and preparation of materials for leadership reviews.

Success in This Role

• You create reliable retail demand plans that improve alignment across Retail, Supply Planning, Finance, and GTM.
• You help the team make faster, clearer decisions by connecting data to business actions.
• You proactively identify demand and inventory risks and bring forward practical recommendations.
• You improve the quality and scalability of retail planning processes as the North America business expands.

Growth Opportunity

This is a high-impact individual contributor role with meaningful ownership of North America retail forecasting and inventory planning. Over time, there will be opportunities to deepen account ownership, expand process leadership, and grow into broader planning scope as the team and business continue to scale.

Benefits

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

Location

We have a strong preference for candidates based in San Francisco or the Bay Area.

• Region 1 $119,000-$140,000

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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