Social Media Specialist

JOIN OUR TEAM AND EXPERIENCE ENDLESS CAREER POSSIBILITIES IF YOU ARE AN EXISTING EMPLOYEE, PLEASE NAVIGATE TO THE INTERNAL JOB POSTING USING THIS LINK: Pledge for Success: We are dedicated to hiring outstanding individuals who share in our commitment and passion in serving our guests. Ambition, dedication, attention to detail, and a warm smile are all winning characteristics that lead to the spirit of who we are. Position Summary: This position is responsible for assisting the Marketing Manager with the execution of media strategies that grow positive brand visibility, improve customer service, and create a social environment conductive to increasing revenues. Duties range from content creation across a variety of social platforms to monitoring of user-generated brand-related activity and online reviews, as well as tracking and reporting on related data and analytics. Primary Duties and Responsibilities: Promotes superior guest service. Maintains, and perpetuates a positive organizational culture according to the principles of the Spirit of Tâlícn and the Core Values of ilani. Assists in the creation and execution of relevant brand content across a variety of social media platforms, in conjunction with the Marketing Manager. Schedules and executes social media messaging Utilizes social media monitoring tools and first‑hand observations to keep pace with tracking and reports out on posted information found in social media spaces, industry related spaces and public spaces. Partners with guest experience to monitor and manage ilani’s online reputation by responding to posts, comments, messages, and online reviews. Assists with researching discussions, postings, and comments found in the social communities to identify trends, opportunities, and issues. Provides timely notification to the Marketing Manager & the Guest Experience Manager on any public information that supports or inhibits management strategies to enhance brand image and the ability to conduct business. Partners with the Guest Experience team to maintain cooperative, productive, and service‑oriented relationships with internal departments regarding issues and opportunities. Provides on‑site support to execute the department’s social media tactics as needed. Maintains confidentiality of sensitive information. Performs other duties assigned. Minimum Qualifications: Associates Degree in Marketing, Communications, Public Relations, or a related field , plus one (1) year of experience in communications with a strong focus on social networking activities, or an equivalent combination of education and experience. Must possess excellent interpersonal skills with an ability to foster a supportive and enabling team environment. Excellent written and verbal communication skills. Excellent organizational and multi‑tasking skills. Intermediate knowledge of Word, Excel, and Outlook. Understanding of web analytics as they relate to content delivery. Able to use web analytics tools to analyze and make recommendations regarding e‑mail marketing Must be able to sit in front of a computer screen for extended periods of time. Must be able to work various shifts and flexible hours. Must be willing to work in a smoking environment. Must be willing to adhere to company health and safety measures. Preferred Qualifications: Previous experience with the execution of successful social media strategies in a high volume, complex casino or hospitality environment preferred. Knowledge of current social and interactive management systems preferred. Work Shift: Knock, knock. Hear that sound? That’s opportunity! #J-18808-Ljbffr