Account Based Marketing (ABM) Content Specialist

Role Description

The ABM Content Specialist serves as the Marketing Content Lead within cross-functional ABM pods, blending a deep understanding of account-based strategies with the ability to create high-impact, targeted content. This role is critical in driving enterprise adoption of Ignition by aligning with Sales to engage prioritized accounts through personalized messaging and account-specific assets. The specialist positions the brand as an industry leader, specifically addressing the needs of high-value stakeholders within strategic accounts. This is a full-time, remote opportunity.

• Understanding the features and benefits of our products with the ability to clearly articulate them to the different segments of our audience in a way that is relevant and engaging.
• Creating, managing, and modifying marketing materials—such as blogs, case studies, webinars, and specific landing pages—to suit the needs of designated accounts. This content includes both 1:1 and 1:many assets.
• Writing clear, concise, and engaging copy that matches the buyer’s position in the decision process and addresses stakeholder-specific objections.
• Collaborating directly within ABM pods to identify content gaps and communicate the value proposition of products to the internal sales team through the development of tools like presentations, scripts, and market briefs.
• Crafting promotional collateral and communication strategies designed to enable multi-thread engagement within enterprise buying committees.
• Analyzing the needs of different audience segments and conducting research to maintain reusable industry support materials that strengthen proof within strategic industries.
• Monitoring the market and current trends to position products effectively for prioritized accounts.
• Proofreading and editing submitted copy to ensure exceptional quality and consistency.
• Planning and leading meetings with content stakeholders to develop ideas for new campaigns, ensuring all ABM content is trackable in HubSpot and tagged by industry, tier, and stage.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• 5+ years of experience in content marketing, copywriting, or a similar role, preferably in a B2B technology environment.
• Strong understanding of ABM principles and the ability to create account-driven rather than calendar-driven content.
• Exceptional written and verbal communication skills, with a proven ability to write for various technical and executive personas.
• Must be a collaborative team player, working effectively within cross-functional pods and with stakeholders at all levels of the company.
• Must be able to understand complex, technical industrial automation concepts and have a solid ability to explain them in simple, engaging terms to a broad audience.
• Proficiency with marketing automation and sales intelligence tools such as HubSpot and ZoomInfo.
• Effective time and project management skills, with the ability to manage multiple account-specific campaigns simultaneously.
• Demonstrate strong attention to detail and a commitment to maintaining brand consistency and quality.

Requirements

• Experience working with account-based marketing (ABM) platforms (e.g., Demandbase, 6sense, Terminus) is a plus.
• Manufacturing industry or industrial automation familiarity is a plus.
• Sales or Sales Enablement experience is a plus.
• SEO knowledge or experience for targeted landing page optimization is a plus.

Benefits

• 100% Employee Covered Health Care: Don’t pay a dime for your medical, dental, and vision insurance.
• Paid Time Off: Receive paid holidays, vacation, and sick time.
• 401k with Match: Save for the future with our company-matching 401k program.
• World-Class Headquarters: While on-site, enjoy complimentary snacks and beverages, then challenge a friend to a game of pool, table tennis, shuffleboard, or foosball.
• Adjacent Nature Reserve: On-site employees enjoy breathtaking views and adventures that energize and inspire.