Territory Director (West Palm Beach)

This search is being conducted by FireSeeds, a retained executive and leadership search firm specializing in purpose-driven organizations.

CLIENT SUMMARY

Red Rhino is a people-first home services company specializing in pool leak detection and repair. Founded in 2006, the company has grown to more than 340 employees and approximately $45 million in annual revenue, with operations throughout Florida and an expanding presence in Texas. Red Rhino is one of the largest pool leak detection companies in the country and continues to pursue thoughtful geographic and service-line growth.

Red Rhino’s identity is grounded in a clear purpose, mission, and vision. Its purpose is to magnify God’s glory by taking care of people and funding gospel ministry. Its mission is to WOW Partners and Customers by resolving their pool leaks with remarkable service. Its vision is to be America’s most loved and trusted pool leak company. Together, these commitments shape how Red Rhino cares for its employees, serves its customers and partners, and approaches growth.

The company’s Christian faith and founding story have deeply influenced its approach to business, leadership, and caring for people. Red Rhino’s core values of Excellence, Fun, Innovation, Family, and Character are evident in a culture that is hard-working, relational, welcoming, and fun. The organization seeks leaders who genuinely connect with these values and model them through the way they lead, serve, develop others, and make decisions.

As Red Rhino continues to grow and strengthen its leadership structure, the Territory Director has become one of the most influential roles in the organization. The West Palm Beach territory is one of Red Rhino’s larger markets and represents an opportunity for an experienced leader to step into a meaningful business challenge, strengthen the team and customer experience, build trusted business partnerships, and drive improved territory performance.

POSITION OBJECTIVE

Red Rhino is seeking a Territory Director to lead its West Palm Beach territory, with ownership of the team, culture, customer experience, business partnerships, recruiting, operations, and overall performance. Reporting to the Director of Operations, this leader will directly oversee two Service Managers and provide leadership for the broader branch team.

The Territory Director will lead through the Service Managers rather than managing around them , equipping and holding them accountable to effectively lead, train, and develop their teams. Operating with an ownership mindset, the Territory Director will strengthen leaders, build trusted relationships with customers and business partners, drive accountability, and ensure the territory consistently reflects Red Rhino’s high standards for people and service.

The incoming Territory Director will inherit defined performance gaps with a recovery plan already in motion . This is an opportunity for a leader who is energized by stepping into a territory with clear opportunities for improvement, building on the work already underway, and driving measurable progress.

Red Rhino will provide the technical training through a structured onboarding process that includes a six-month proficiency sign-off and Rollout Certification . The priority is finding a proven leader with the character, field presence, and experience to lead people well and build a healthy, high-performing territory.

POSITION KEY RESPONSIBILITIES

Rhinos

• Lead through the Leak and Repair Service Managers, coaching them to lead, train, and develop their teams.
• Set clear expectations, maintain accountability, and address performance issues early.
• Recruit, select, develop, and retain people who align with Red Rhino’s values and standards.
• Certify trainees for field rollout and support their development through their first 30 days in the field.
• Maintain an active field presence, including regular in-field inspections, to stay connected to employees, reinforce standards, and identify coaching opportunities.
• Model Red Rhino’s values of Excellence, Fun, Innovation, Family, and Character through leadership, decision-making, and care for people.

Customers & Partners

• Own customer care across the territory , ensuring every customer receives remarkable service from the first interaction through completion of the work.
• Set the standard for how customer concerns, service failures, and difficult situations are handled, stepping in personally when needed.
• Ensure Service Managers and their teams consistently communicate well, follow through on commitments, and create an experience that builds trust and loyalty.
• Build and strengthen B2B referral relationships with pool retailers, service companies, and other business partners throughout the West Palm Beach market.
• Spend meaningful time in the field with customers and business partners to strengthen relationships, understand needs, and identify opportunities.

Numbers

• Own territory performance, including revenue goals, repair closing rate, lead conversion, and team retention.
• Lead the daily revenue huddle and review performance through monthly and quarterly Green/Yellow/Red scorecards , taking action when results are off track.
• Oversee scheduling, inventory, and day-to-day operational execution.
• Take ownership of the West Palm Beach recovery plan, addressing identified performance gaps and driving measurable improvement.

SKILLS & EXPERIENCE NEEDED

• 5+ years of proven management and leadership experience, with a track record of developing teams, coaching leaders, and driving accountability.
• Demonstrated ability to lead through other leaders , empowering managers to own their teams while maintaining appropriate visibility, support, and accountability.
• Strong leadership presence with the ability to motivate, influence, communicate clearly, and earn the trust of others.
• Demonstrated business acumen and an ownership mindset, with experience managing performance goals, operational priorities, and business results.
• Proven ability to build and maintain strong B2B relationships , particularly in referral- or relationship-driven environments.
• Experience recruiting, selecting, retaining, and developing high-quality talent.
• Strong character, humility, integrity, and a people-first leadership style, balanced with the ability to hold high standards for performance.
• A hands-on leadership approach and willingness to maintain a meaningful presence with employees, customers, and business partners in the field.
• Genuine alignment with Red Rhino’s values of Excellence, Fun, Innovation, Family, and Character , with the ability to model and strengthen the company’s culture.
• Industry experience is not required; Red Rhino will provide structured technical training and onboarding.