Graphic Designer

Job Title: Graphic Designer

Department: Marketing

Reports to: Manager, Design

Manages: N/A

Team Overview: Creative and Content is part of the marketing department, leading brand identity, visual design and art direction for the Los Angeles Lakers. The team is responsible for generating creative ideas and forming campaign concepts to achieve long-term and short-term business objectives, guided by the broader marketing team. The creative and content team designs and delivers creative stories and assets to serve a variety of organization needs prioritizing brand storytelling, fan engagement, broadcast support, corporate partnerships and season ticket members. This team is responsible for producing creative and editorial content daily during the season to tell the basketball story. Creative and Content also serves the broader business, supporting longer-term fan engagement, international growth, basketball operations, community programs, DEIB initiatives and internal employee programming.


Position Summary: This position serves as an in-house graphic designer, responsible for executing and developing creative assets for the Marketing department and other internal departments as needed. Working under the direction of the Graphic Design Manager, this role supports the creation of on-brand visual communications across a variety of platforms and projects. Candidates should be able to work within an established brand identity system, translate creative direction into effective designs, and contribute fresh ideas that support and evolve the Lakers brand.

Essential Functions (Duties & Responsibilities**):

• Execute creative design assets across digital, print, social media, and other marketing platforms in support of Lakers initiatives
• Develop engaging visual concepts and designs that align with the Lakers brand identity and creative direction
• Support brand storytelling through thoughtful design, creative problem-solving, and attention to detail
• Apply established brand guidelines across a variety of marketing touchpoints, including but not limited to the Lakers and Laker Girls brands
• Assist with photo editing, retouching, and asset creation for Lakers social media accounts, marketing campaigns, presentations, and other projects
• Stay current on emerging design trends, digital platforms, AI-powered creative tools, and developments in sports and technology
• Collaborate with the Manager, Design and Senior Manager, Brand Design and cross-functional teams to fulfill creative requests while maintaining brand consistency and quality
• Comfortable in fast-paced environments with the ability to adapt and problem solve
• Assist with the development of mockups, presentations, and visual concepts for marketing initiatives, sponsorship opportunities, and other internal projects
• Support multiple departments by managing assigned projects, incorporating feedback, and delivering high-quality creative assets within established timelines
• Contribute ideas and creative solutions that help evolve the Lakers brand and enhance the fan experience

**Responsibilities subject to change based on organizational needs and direction from management.

Education: Bachelor’s degree (preferred)

Previous Experience:

• Minimum of three to five (3-5) years working in graphic design
• Experience with photo editing and manipulation of graphics for sponsorship mockups and marketing presentations

Technology Capabilities:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
• Microsoft Office (including Excel, Word, Outlook, PowerPoint & Windows)
• After Effects (a plus)
• Create and post motion graphics (preferred)
• Familiarity in Figma for collaborative design, layout development, and prototyping.

Knowledge Skills, Abilities:

• Strong communication and interpersonal skills, with the ability to work well within a team
• Positive attitude, enthusiasm for creative work, and a willingness to learn and grow
• Highly organized, resourceful, and can prioritize and multitask under the pressure of deadlines
• Strong understanding of graphic design principles, methods and practices, as well as all phases of design, production, and delivery for print and digital materials
• A fundamental understanding of typography, photography and layout for print and web
• Knowledge of production for collateral including resolution, sizes, file types, and building final mechanical artwork (e.g. color correcting and create clipping paths to prepare files)
• Ability to ensure consistent branding standards
• Ability to receive and implement creative direction, incorporate feedback, and make revisions in a timely and effective manner
• Excellent grammatical, spelling, proofreading abilities
• Ability to contribute original design ideas while collaborating with others to develop and execute creative concepts
• Familiarity with basketball and the NBA (preferred)
• Previous experience working with celebrities or professional sports players (preferred)
• You continuously look for ways to improve and exceed expectations.

Location: El Segundo (office M-F), downtown Crypto.com Arena (for home games)

Travel: Up to 15% of time

Hours: Regular office hours (9am-5:30pm M-F) plus additional hours as needed; must be available to work evenings, weekends and holidays to complete deadlines as needed.

The pay range for this role is $70,000 - $80,000 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience and certifications. In addition to those factors, we consider the relative pay of our current employees in similar positions when making a final offer.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.