Marketing Manager

Kforce has a client in Redmond, WA that is seeking a Marketing Manager. Summary: The Web Experience team is responsible for the strategy, measurement, and optimization of web marketing surfaces. We partner closely with product marketing, brand, and demand generation to experiment, measure, and continuously improve how users discover and adopt GitHub's products. We're looking for a marketing analytics contractor who loves solving ambiguous problems with data, is comfortable working across multiple data sources (e.g. FullStory/behavioral analytics, SQL, PowerBI, ADX), and can turn vague business questions into clear, actionable insights. The Marketing Manager will collaborate closely with the Web Experience Product Manager and Director to support analytics across marketing programs, experiments, and broader site performance. Responsibilities:

• Own a range of measurement, reporting, and investigation workflows
• Evaluate the impact of web projects (cross-team initiatives)-both proactively and in response to stakeholder requests
• Run and evaluate web experiments using tools like Ninetailed and internal GitHub frameworks
• Use FullStory to assess the impact of web design on engagement and usability
• Use FullStory and PowerBI to answer ad-hoc questions about user behavior, funnel performance, and marketing program impact
• Produce monthly reporting on web engagement, including session patterns, behavioral insights, and page-level trends
• Collaborate with PMs and marketers to clarify vague or exploratory analytics questions and translate them into structured analyses
• Support page-level and flow-level investigations to identify issues or opportunities across GitHub.com's purchase and conversion paths
• 5-7+ years of experience in web analytics and/or marketing analytics
• Proficiency in A/B testing methodologies-including experiment design, implementation, and results interpretation-with a strong understanding of statistical concepts such as power, significance, and confidence intervals
• Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis
• Experience with Google Analytics (or similar web analytics platforms) for tracking, reporting, and interpreting user behavior and performance metrics
• Ability to take ambiguous or loosely framed questions and refine them into structured analytical approaches
• Strong communication skills, especially the ability to distill findings into clear, actionable recommendations
• Experience supporting marketing teams, growth teams, or web teams in understanding performance
• Comfort context-switching across multiple stakeholders and incoming requests

• Hands-on experience with FullStory or other behavioral analytics tool
• Proficiency with SQL and comfort querying large datasets
• Experience with experiment platforms (e.g., Ninetailed, Optimizely, LaunchDarkly)
• Familiarity with BI tools like Power BI, Looker, or Tableau
• Understanding of SEO analytics, documentation analytics, or logged-in behavior measurement
• Experience with GitHub's ecosystem or developer-focused products (bonus, not required)

• Marketing teams get faster, clearer insights with less ambiguity
• Web experiments are run and evaluated smoothly with reliable, repeatable methods
• Monthly reporting becomes more comprehensive and easier to use
• FullStory investigations uncover meaningful behavioral gaps and opportunities