Director of Marketing

Forrest City Hospital Inc Forrest City, AR 72335, USA Description Director of Marketing This position functions as both Marketing Director and Physician Liaison. Job Summary: Develops implements and directs programs designed to increase the market share and enhance the image of the hospital, products, and services to the public. Identifies products and services to diversify the hospital through data, develops programs to heighten awareness of the community as to the quality and breadth of care available at the hospital. The Director is the administrative liaison with the hospital auxiliary. Assists the Chief Executive Officer (CEO) with the physician recruitment and retention program/liaison. The Marketing Director must be involved in the community at every level to always put the hospital and clinics in a positive view. Marketing the hospital through any form a written, verbal, and technical media. Ensures the hospital and all service lines are clearly the best consumer choice by: Making weekly sales calls to physicians and other providers to promote products, services and remove barriers to using the hospital. Developing marketing plans for hospital, clinics and products and services. Serving as media spokesperson and develops media leads to promote the hospital and clinics. Developing internal and external communications tools. Planning, promoting, and coordinating PR activities. Analyzing strategic information to develop plans to address. Developing collateral materials for services. Coordinating with corporate advertising and direct mail campaigns. Knowledge, Skills and Abilities: Excellent verbal and written communication skills. Demonstrated experience managing media relations. Experience managing projects, people and budgets. Strong work ethic, self-directed, independent, and able to work with minimal supervision. Demonstrated experience working effectively and collaboratively as part of a team. Strong interpersonal skills and commitment to exceptional customer service. Ability to handle multiple, high-priority tasks efficiently and in a timely manner. Ability to maintain confidentiality. Qualifications: 3-5 years of experience in Marketing and/or Public Relations. Healthcare experience is strongly preferred. Bachelor's degree in marketing, business or administrative area required. Proficiency in MS Word, Excel, PowerPoint required. Familiarity with Adobe design products preferred. Competitive salary and benefits package. Opportunities for professional development and advancement. Supportive work environment with a collaborative team. Comprehensive healthcare coverage. Retirement savings plan. Paid time off and flexible scheduling options.

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