Growth Product Manager, Consumer Experience

Growth Product Manager

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.

Independence Pet Group (IPG), a subsidiary of IPH, is one of North America's largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.

Location: Hybrid — Chicago, New York, or Phoenix

Job Summary

PetPlace is seeking a Growth Product Manager with deep experience building and optimizing consumer-facing digital products. In this role, you will own the end-to-end journeys that help new pet parents discover, understand, and engage with PetPlace. You will work directly with consumers through research, testing, and rapid experimentation to uncover insights and translate them into high-impact product improvements. Your work will shape the experiences that drive activation, engagement, and long-term loyalty, positioning PetPlace as the go-to destination for new pet parents seeking support, resources, and education.

Main Responsibilities

• Own and optimize consumer-facing journeys across PetPlace.com and our pet adoption flow, ensuring clarity, value, and seamless engagement.
• Act as the voice of the customer, developing a deep understanding of user personas, motivations, pain points, and behaviors.
• Conduct direct consumer research, including interviews, surveys, usability testing, and behavioral analysis to uncover insights that drive product decisions.
• Design and execute A/B tests, multivariate tests, and rapid experiments to validate hypotheses and improve conversion, activation, and retention.
• Leverage data to identify opportunities, diagnose friction, and make compelling, insight-driven recommendations.
• Monitor and report on consumer product KPIs, ensuring transparency and alignment across stakeholders and leadership.
• Collaborate closely with engineering, design, and marketing to concept, scope, and deliver consumer-centric features that drive measurable growth.
• Embrace the MVP mindset, iterating quickly based on user feedback, market signals, and performance data.

Qualifications

• 5+ years of Product Management experience building and optimizing consumer-facing (B2C) digital products.
• Proven track record owning consumer journeys, funnels, and engagement metrics in a fast-paced environment.
• Hands-on experience conducting direct consumer research and translating insights into product improvements.
• Strong background in experimentation, including A/B testing, funnel optimization, and iterative product development.
• Analytical mindset with expertise in consumer behavior, KPIs, and data-driven decision-making.
• Exceptional communication and collaboration skills, with the ability to align cross-functional teams.
• Genuine passion for animals and a deep understanding of the bond between pets and their families.
• Thrives in a dynamic, fast-moving environment where ideas, diverse perspectives, and adaptability are essential.

Beneficial Skills

• Experience in the pet health or pet care industry.
• Experience working in B2C product organizations or high-traffic consumer apps.
• Familiarity with SAFe Agile methodologies.

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)