Influencer & Paid Media Specialist

We’re seeking a highly organized, detail-oriented, and social-first Social & Influencer Associate to support the execution of our influencer marketing and paid social programs. This role will play a critical part in bringing campaigns to life by sourcing creators, managing content workflows, supporting influencer activations, and ensuring content is delivered and trafficked accurately across platforms. The ideal candidate has a strong understanding of the creator economy, social media trends, and influencer marketing best practices. You’ll be equally comfortable identifying emerging creators, reviewing content against brand guidelines, and managing operational processes that keep campaigns running smoothly. You’ll work closely with Influencer Marketing, Social Media, Brand, Paid Media, and external creator partners. Key Responsibilities Creator Sourcing & Campaign Support Identify, research, and recommend creators across TikTok, Instagram, YouTube, and emerging social platforms Support influencer campaign execution from creator selection through content delivery Evaluate creators based on audience demographics, engagement metrics, content quality, brand fit, and campaign objectives Monitor creator trends and surface new partnership opportunities to the team Content Review & Quality Assurance Review influencer content submissions to ensure alignment with campaign briefs, brand guidelines, FTC requirements, and platform best practices Coordinate revisions and feedback between creators, agencies, and internal stakeholders Maintain content approval workflows and track asset status across multiple campaigns TikTok One Management Serve as primary day-to-day operator for TikTok One workflows Source creator content and manage creator submissions within the platform Maintain campaign organization, creator communications, and asset tracking Identify opportunities to improve workflow efficiency and platform adoption Influencer Content Trafficking Manage influencer content trafficking and asset delivery across Meta, TikTok, and YouTube Coordinate with Paid Media and Social teams to ensure content is delivered accurately, on time, and in proper format Track usage rights, deliverables, and campaign asset libraries Support paid amplification efforts by organizing creator assets and required documentation Reporting & Operations Maintain campaign trackers, creator databases, and workflow documentation Assist with influencer program reporting and performance recaps Support gifting, product seeding, and creator logistics as needed Help identify process improvements that increase efficiency across the influencer program Required Qualifications 3-5 years of experience in influencer marketing, social media, creator partnerships, digital marketing, or related field Strong understanding of TikTok, Instagram, YouTube, and creator ecosystem trends Experience working with influencer marketing platforms and creator tools Excellent project management and organizational skills with ability to manage multiple projects simultaneously Strong attention to detail and ability to maintain accuracy in fast-paced environments Experience reviewing social content and providing constructive feedback Strong communication and collaboration skills Preferred Qualifications Experience working at a consumer brand, agency, or influencer marketing organization Familiarity with creator analytics and social performance metrics Passion for social media, internet culture, and evolving creator economy Familiarity with paid social workflows and influencer content licensing/usage rights About Aquent Talent: Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive. #J-18808-Ljbffr Aquent