Senior Consumer Insights & Foresights Analyst

Senior Insights & Foresights Analyst - Tampa, FL (hybrid)

Be a part of a revolutionary change!

At Philip Morris International (PMI), we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.

With huge change, comes huge opportunity. So, if you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.

We are seeking a highly motivated Senior Analyst - Insights & Foresight to support efforts in driving business and commercial success for PMI's smoke-free product portfolio. As a key member of the team, you will collaborate across the commercial organization, contributing to initiatives for both IQOS and ZYN brands. Reporting to the Sr. Manager, Insights, you will help advance a consumer-centric approach aligned with our vision for a smoke-free future.

In this role, you will support the planning, execution, and analysis of custom market research studies among legal age nicotine users. You will work closely with stakeholders to connect research outputs to business needs, helping generate actionable insights that inform our consumer-centric strategy.

You will play an important role in contributing to our smokefree product portfolio strategy, while gaining exposure to innovative, forward-thinking work within a dynamic team environment.

We foster a collaborative environment where your ideas are valued and your development is supported. Join us to grow your career while contributing to meaningful work that makes a difference.

Your day-to-day:

• Synthesize consumer, cultural, and competitive data into clear, structured deliverables (e.g., insights, opportunity areas, briefs) that directly inform portfolio strategy, brand positioning, and innovation priorities.
• Support the execution of qualitative research (e.g., ethnographies, co-creation, exploratory studies), ensuring outputs are well-organized, insight-rich, and aligned to business needs.
• Implement and uphold standardized evaluation frameworks across concept, creative, and product testing (incl. IHUT), ensuring quality, comparability, and reliability of results across initiatives.
• Analyze tracking studies, performance dashboards, and benchmarking data to identify clear, actionable insights that inform brand, creative, and innovation decisions.
• Develop clear, insight-led materials (e.g., reports, presentations, briefs) that connect findings to business implications, enabling decision-making across marketing and cross-functional teams.

Who we are looking for:

• Bachelors Degree in Business, Sociology, Psychology, Marketing or Research
• Minimum 3+ years of experience in consumer insights within CPG or consumer research agency
• Extensive knowledge and proven application of a wide range of quantitative and qualitative research initiatives and methodologies to address business objectives , including survey development and execution, segmentation, advertising effectiveness, panel research, ethnographies, focus groups, in-depth interviews, brand tracking, and product research.
• Proficient in extracting insights from both quantitative and qualitative data, connecting the dots across multiple data sources, and making informed business recommendations.
• Exceptional written and verbal communication skills, with experience presenting to diverse audiences. You are articulate, engaging, and capable of bringing your stories to life with clear and actionable recommendations.
• Entrepreneurial and results-driven mindset, adept at aligning top-down, cross-functional, and market priorities, analyses, and insights.
• Experienced in managing research vendors to deliver high-quality work on time and within budget.
• Advanced proficiency in Microsoft Office applications.
• Energized by trying new things and demonstrating agility in ways of working.
• Ability to work collaboratively in a team environment and adapt to changing business needs.
• Willingness to travel as required
• Must be eligible to work in the US now or in the future without sponsorship for employment, legally authorized to work in the US

Annual Base Salary: $88,000 - $110,000

What we offer

• We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!

• We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.

• Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.

• Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.

• Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.

• Take pride in delivering our promise to society: To improve the lives of millions of smokers.

PMI is an Equal Opportunity Employer.

PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.

PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022.

Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit and

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