Fitness Director

Job Description

Fitness Director at Greenbrier Country Club | Chesapeake, VA | Invited

Ready to join a dynamic company in the hospitality and service industry where people help drive the success of the business? Since its inception in 1957, Invited has operated with the central purpose of building relationships and enriching the lives of our members, guests, and more than 17,000 employees. We are the largest owner and operator of private clubs nationwide, with 130+ country clubs, city clubs, and athletic clubs. Our Clubs offer first-class amenities, including championship golf courses, modern workspaces, handcrafted cuisine, resort‑style pools, state‑of‑the‑art racquet facilities, fitness centers, and much more. Come be a part of this incredible and inclusive team at Invited!

Job Summary

The Fitness Director is responsible for the strategic oversight of all fitness operations, ensuring the delivery of professional, high‑quality, safe, and innovative health and fitness services to our members. As the club's functional "fitness expert," the Fitness Director plays a pivotal role in shaping the overall fitness experience and culture. This position encompasses a broad range of responsibilities, including the management of fitness programs, staff development, and revenue generation from all fitness‑related services.

Day‑to‑Day

• Lead, motivate, and manage the fitness team to consistently achieve or exceed budgeted sales goals, fostering a high‑performance culture.
• Conduct weekly sales meetings to drive accountability and provide monthly performance evaluations to recognize individual achievements.
• Oversee staff performance, ensuring clear tracking and accountability, while addressing areas of improvement.
• Supervise the recruitment, interviewing, hiring, and training of fitness personnel, ensuring all positions are filled with skilled and motivated staff.
• Ensure adherence to corporate policies and procedures, maintaining a professional and compliant work environment.
• Facilitate ongoing education and certification for fitness staff, promoting continuous professional development and growth.
• Develop, implement, and evaluate fitness programs that meet member needs and align with club objectives.
• Regularly review and support the Group Exercise program, auditing Personal Training sessions and TEAM (Small Group Training) classes to ensure high‑quality instruction.
• Audit Group Exercise classes for quality, variety, and member satisfaction, making adjustments as necessary to maintain excellence.
• Ensure exceptional customer service by implementing training, staff incentive programs, and continuous education, elevating the member experience.
• Demonstrate and support Invited’s service standards through comprehensive staff training and daily practice.
• Collaborate with the General Manager to develop and execute quarterly strategic sales plans that align with club goals.
• Meet or exceed quarterly and annual fitness revenue targets set by the company, driving financial growth for the department.
• Maximize sales across all fitness‑related departments, establishing and tracking sales goals to maintain a high‑performance environment.
• Provide weekly performance reports to ensure alignment with club and department objectives.
• Attend continuing education events to stay updated on the latest industry trends and innovations.
• Ensure all staff hours and revenues are accurately recorded on the day of service and verify payroll daily to maintain accuracy.
• Lead business development efforts, including profit and loss analysis, to support the growth and profitability of fitness operations.
• Oversee all fitness‑related operations, including member services, communications, marketing, purchasing, budgeting, staffing, training, and supervision.
• Ensure the tracking of all hours, FitStarts, and new clients on the Leaderboard to drive accountability and performance.

Required

About You

• Bachelor’s degree in health‑related field.
• A minimum of 3 years in fitness management, with at least 2 years in a managerial role that includes budgeting experience related to revenue generation and expense control.
• A minimum of 1 year of experience in strategic and operational business planning, with the ability to develop and implement effective operational systems.
• Current required certifications: ACSM, NASM, ACE, PTA Global, NFPT, ISSA, CSCS or NSCA.

Preferred

• Demonstrated success in marketing and sales within the fitness industry, with a track record of driving member engagement and program participation.
• Experience in organizing and managing multiple fitness programs and activities simultaneously, ensuring smooth operations and high member satisfaction.
• Strong knowledge of fitness program development and execution, including personal training, group classes, and wellness initiatives.
• Proven ability to deliver exceptional customer service in a fitness or health club environment, fostering strong member relationships.
• Skilled in engaging with members, assessing their fitness needs, and creating a welcoming and supportive atmosphere that encourages participation and growth

What We Offer

We believe in taking care of our team, and our Total Rewards package reflects that commitment. Your actual base pay will be determined by your skills, experience, education, location, and—if you're in a non‑exempt role—hours worked.

Benefits

While not all roles at Invited are full‑time, those full‑time team members have access to a comprehensive benefits package that includes:

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• Medical, dental, and vision coverage
• Life insurance
• Short‑term and long‑term disability insurance
• 401(k) retirement savings plan
• Generous paid time off and leave programs (time off as required by applicable law is also provided for part time team members)

Have more questions? Check out our Invited Jobs website for more details about ClubLife, the Employee Experience, Company Benefits, and Our Culture. Be a part of our Social Networks: LinkedIn Instagram Twitter Facebook

Invited is an Equal Employment Opportunity Employer

The job posting outlines the general requirements for this position and is not a comprehensive list of duties, responsibilities, or requirements. Additional duties not mentioned here may be assigned as needed to ensure the smooth operation of the Club.