Data & Insights Analyst, eCommerce & Retail Media

Data & Insights Analyst, eCommerce & Retail Media About the company Brio Water Technology, a Home Organizers, Inc. company, is a market leading water products brand that has helped millions stay hydrated through its unique and innovative product line. We offer full home water solutions designed to elevate the way people hydrate, combining sophisticated technology with modern, top tier design to deliver exceptional performance, customer satisfaction, and enhanced functionality. About the role We are seeking a data-driven, commercially minded Data & Insights Analyst to own performance analytics across our third-party retail and marketplace channels. This role is the analytical engine behind our marketplace business — responsible for transforming retailer data from retail partners into clear, compelling stories that drive smarter advertising decisions, stronger retail media investments, and an exceptional customer experience. The ideal candidate combines strong analytical skills with deep knowledge of third-party marketplace reporting platforms, retail media ecosystems, and the ability to connect data to the customer journey at every touchpoint. You will partner closely with our eCommerce, Advertising, Retail Media, and Operations team members to optimize performance across all channels. This role reports into the VP of eCommerce and supports all business functions within the eCommerce and Retail Media departments. This position may also support other businesses under the Home Organizers, Inc. group. What you'll do Daily Performance Tracking & Marketplace Health Monitoring Own daily monitoring of marketplace performance across Amazon, Walmart, Walmart.com, Home Depot, and Lowe's including sales velocity, traffic, conversion, Buy Box ownership, and in‑stock rates Deliver a concise daily performance recap highlighting wins, risks, anomalies, and emerging trends across all third‑party retail channels Identify and escalate sudden drops in conversion, listing suppression, content compliance issues, or inventory risks in real time Partner with Advertising and Retail Media teams to assess daily campaign, promotion, and product performance across marketplace platforms Proactively surface opportunities tied to inventory levels, pricing changes, promotional cadence, and competitive activity Maintain clear visibility into digital shelf health including search ranking, content scores, glance views, and Buy Box percentage Marketplace & Retail Media Analytics Monitor and analyze performance across the full marketplace customer journey — from search impression through conversion and repeat purchase Track and report on key marketplace KPIs including ROAS, ACOS, TACOS, CPC, CTR, impression share, new‑to‑brand metrics, sell‑through rate, and share of voice Build dashboards and automated reporting to provide clear visibility into marketplace channel health and advertising performance trends Support pre‑ and post‑campaign analysis to measure effectiveness of retail media investments across Amazon DSP, Amazon Sponsored Ads, Walmart Connect, and other retail media networks Partner with the advertising team to optimize keyword strategy, bidding, and budget allocation based on data‑driven insights Develop competitive benchmarking and share of voice reports across all third‑party retail platforms Design, implement, and analyze content, pricing, and promotional tests across third‑party marketplace platforms to improve conversion and sales velocity Partner with eCommerce and Merchandising teams to develop data‑driven hypotheses rooted in marketplace customer insights Quantify the revenue impact of testing and optimization initiatives across all retail channels Support new item setup analysis and digital shelf optimization to maximize product discoverability and conversion on third‑party platforms Customer Behavior & Insights Analyze marketplace customer behavior data including search trends, purchase patterns, review sentiment, and competitive positioning to understand shopper journeys Segment marketplace audiences by behavior, purchase lifecycle, and acquisition channel across Amazon, Walmart, and other retail partners Analyze customer reviews, ratings, and Q&A data across all retailer platforms to surface insights that inform product development, content strategy, and customer satisfaction initiatives Identify friction points across the third‑party retail customer journey and recommend improvements to product content, pricing strategy, digital shelf presentation, and fulfillment performance Champion a customer‑first mindset across all analytical work — every data point should connect back to the shopper experience Third‑Party Reporting & Business Central Integration Utilize Microsoft Business Central as the core ERP platform and integrate third‑party retailer data to provide a unified view of marketplace performance Manage and optimize third‑party retail intelligence and reporting tools including but not limited to Helium 10, Stackline, Profitero, Pacvue, Skai, Syndigo, or similar platforms Extract, reconcile, and synthesize data from Amazon Vendor Central / Seller Central, Walmart Supplier Center, Home Depot Supplier Hub, and Lowe's Vendor Portal Build automated reporting workflows to reduce manual data processing and improve reporting speed and accuracy across all retail channels Ensure data integrity and governance standards across all reporting systems and third‑party platforms Data Governance & Tracking Ensure accurate tracking implementation across all marketplace analytics platforms and third‑party reporting tools Work with eCommerce Operations and IT teams to maintain clean data pipelines and reporting frameworks Validate data integrity across platforms including Business Central, BI tools, and retailer‑specific dashboards Qualifications 5–8+ years of experience in eCommerce analytics, marketplace analytics, or retail media analytics — third‑party retail experience strongly preferred over DTC‑only backgrounds Deep hands‑on experience with Amazon Vendor Central and/or Seller Central reporting Experience with Walmart Supplier Center, Walmart.com analytics, and/or Walmart Connect Familiarity with Home Depot and/or Lowe's vendor reporting portals Proficiency in Microsoft Business Central or similar ERP platforms Strong proficiency in: Advanced Excel / Google Sheets BI tools (Power BI, Tableau, Looker, or similar) SQL (required) Strong understanding of retail media KPIs including ROAS, ACOS, TACOS, CPC, CTR, share of voice, and new-to-brand metrics Proven ability to translate complex marketplace data into clear, compelling business narratives and actionable recommendations Strong business acumen and ability to connect marketplace insights to revenue impact Excellent communication skills — able to present data stories to both technical and non‑technical stakeholders Highly Preferred Experience with third‑party retail intelligence platforms such as Helium 10, Stackline, Profitero, Jungle Scout, Pacvue, or Skai Familiarity with Amazon DSP and Walmart Connect advertising platforms Experience with content syndication tools such as Syndigo/1WorldSync, & Salsify Knowledge of CPG, home goods, water products, or consumer durables product categories Experience supporting both advertising and eCommerce operations teams simultaneously Background in retail media planning, execution, and analysis Exposure to attribution modeling across marketplace and retail media channels Python experience for data extraction and automation Experience in multi‑brand or high‑growth eCommerce environments We believe in recognizing and rewarding our employees for a job well done. We offer growth potential for motivated individuals, competitive compensation, and a comprehensive benefits package, including: 401K Retirement Plan Paid Vacation Time Paid Holidays and More! The pay range for this role is: 145,000 - 165,000 USD per year (Glendale, CA) #J-18808-Ljbffr Brio Water