Senior Manager, Brand Management and Merchandising

Compensation DataCompany OverviewFor more than 70 years, TBC Corporation has been a leader in the mobility industry and one of North America’s largest marketers and distributors of automotive replacement tires through wholesale operations. Additionally, TBC responds to the needs of consumers in search of total car care at nearly 470 franchised tire and automotive service centers under the award-winning Big O Tires brand. TBC is headquartered in Palm Beach Gardens, Florida.With $5 billion in revenue and more than 3,000 employees in the U.S. and Mexico, TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers and with proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018, Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:Integrity - We act honestly because nothing is more important than our reputation.Teamwork - We are better together.People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.Accountability - We own our actions and decisions; we do what we say we are going to do.Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future. DescriptionThe Senior Manager, Brand Management and Merchandising develops and executes brand strategies to achieve sales, margin, and unit targets while meeting market coverage and inventory turn goals for highly impactful brands (Michelin and Pirelli) which make >25% of the volume and margin of the entire consumer portfolio. This role oversees product assortment planning to ensure the right SKUs are positioned in the right distribution centers using internal and external data. They lead market-based segmentation strategies to drive competitiveness and coverage, and coordinate cross-functional efforts across demand planning, pricing, promotion, sales, and finance. The role also manages vendor relationships and requires strong strategic thinking to quickly identify performance gaps and implement action plans to improve results.Job ResponsibilitiesBrand ManagementOwn Brand Performance: Deliver sales, margin, unit, market coverage, and inventory turn targets.Market & Customer Insight: Understand market, competition, positioning, and customer/consumer value.Strategy & Planning: Lead 3–5 year strategy and annual go-to-market plans as the single point of contact.P&L Ownership: Drive revenue, profitability, and market share growth across the brand portfolio.Product Lifecycle Management: Oversee SKU/code management from launch through phase-out.Transverse Leadership and Accountability: Lead high-impact transverse responsibility across the broader brand management team (Ex. PIPO, DC Assortment optimization, Winter Ordering)Process Improvement: Drive efficiency through process enhancements and SOP development.Performance Management: Analyze lost sales, adjust forecasts, and remove underperforming SKUs to reduce obsolete inventory.Additional Job ResponsibilitiesOperational Marketing Management and Business DeliveryPerformance Management: Diagnose gaps, track progress vs. plan, and execute corrective actions.Product Launches: Lead cross-functional execution of Phase In/Phase Out (PIPO) initiatives.SKU Management: Oversee assortment, distribution, inventory, pricing, and promotions across the product lifecycle.Demand Planning: Partner with Sales and Supply Chain to develop and validate forecasts and S&OP inputs.Continued ResponsibilitiesMarketing Mix Management (4Ps Coordination)Cross-Functional Alignment: Coordinate and align activities across Pricing, Promotion, Placement, and Product teams to ensure a cohesive brand strategy.Pricing Coordination: Partner with Pricing teams to align on portfolio strategy, competitive positioning, and value architecture.Communications & Promotion Alignment: Collaborate with marketing teams and agencies to guide execution of brand communications and promotional plans in line with strategy.Distribution & Placement Coordination: Work with Sales to align on channel strategy, customer targets, and product placement to drive adoption and growth.Sales Enablement Support: Ensure alignment between brand strategy and execution by coordinating with Sales and Supply Chain on key initiatives and programs.Added ResponsibilitiesQualificationsBachelor’s degree in Business, Marketing, Supply Chain, Finance, or related field; MBA preferred7+ years of experience across brand management, marketing, merchandising, sales, or supply chain, with strong exposure to category management or portfolio leadershipExperience in the tire industry or a related durable goods category preferredProven track record of driving revenue growth, improving profitability, and optimizing product assortmentsDemonstrated ability to leverage data and analytics to generate insights, diagnose performance gaps, and inform strategic decisionsExperience working cross-functionally to align and coordinate execution across key functions (e.g., Sales, Pricing, Supply Chain, Marketing, Finance)Familiarity with data analytics and visualization tools (e.g., Power BI) a plusStrong communication skills with the ability to translate complex analysis into clear insights for senior leadership, including C-suite stakeholdersStrategic thinker with strong problem-solving and analytical capabilitiesAbility to manage multiple priorities, operate in a fast-paced environment, and drive results through influence rather than direct controlBenefitsMarket competitive compensation401(k) and Roth with company match. Immediate 100% vestingComprehensive benefits including medical, dental and visionCompany paid short term disability and employer subsidized long term disabilityCompany paid life insuranceDiscounted tire purchasingTuition reimbursementEmployee assistance programGenerous paid vacation and paid time offCustomizable voluntary benefitsand More!!!Mission Critical CompetenciesTBC seeks team members who excel in demonstrating our critical competencies to drive organizational capability. In this spirit we view the following as mission critical for this role:Strategic Mindset: seeing ahead to future possibilities and translating them into breakthrough strategies.Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.Cultivates Innovation: Creating new and better ways for the organization to be successful.Collaborates: Building partnerships and working collaboratively with others to meet shared objectivesCustomer Focus: Building strong customer relationships and delivering customer-centric solutions.Develops Talent: Developing people to meet both their career goals and the organization's goals.Ensures Accountability: Holding self and others accountable to meet commitments.Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.Change Management: effective Sponsorship, Change Agent and influencing skills. Adaptive, agile, flexible, open minded. Proven ability to build cross-functional commitment, lead, simplify and scale complex dynamic organizations through transformational change.