DTC Advertising Manager

Job Description

DTC Advertising Manager

Location: Greater Seattle, WA area.

Type: Full-time, hybrid (on-site location in Snohomish County).

Company: Project Cloud

ABOUT US

Project Cloud is a U.S.-based modern comfort lifestyle brand building products designed for everyday life. We sell a diverse catalog of footwear, apparel, and more across many different platforms with an emphasis on e-commerce.

Our direct-to-consumer website is a core pillar of our long-term brand strategy. We are looking for a paid media leader to take full ownership of how our advertising performs and how efficiently it brings customers to our site.

THE ROLE

You will own the operational performance of our paid advertising platforms, including Google, Meta, TikTok, and additional platforms as we scale. You will be responsible for turning ad spend into qualified traffic and profitable growth for our website.

This is a hands-on, execution-focused role. You will run the campaigns, manage the budget, and be accountable for how that spend performs. Paid media shows results immediately, and this is a chance to directly shape the growth of one of Project Cloud’s most important long-term channels.

You will report directly to the Sr. Director of Ecommerce, who leads our DTC strategy and sets the direction for how paid media supports the growth of the website. You will also work closely with our marketing and operations teams, and may partner with outside agencies depending on channel complexity and scale.

We are looking for someone who has real, hands-on experience managing paid media budgets and who wants ownership of the results.

WHAT YOU WILL OWN

Campaign Management

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• Own day-to-day execution, optimization, and scaling of paid campaigns across all active paid media platforms.
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• Coordinate paid media strategy with site merchandising and promotional planning so campaigns support what is happening on the website.
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Budget and Pacing

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• Allocate and adjust spend across platforms to maximize ROAS and efficient customer acquisition.
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• Track spend in real time and keep it within approved guardrails, with clear awareness of how pacing affects performance.
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Testing and Creative

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• Run structured experiments on audiences, bid strategy, and ad creative.
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• Partner with creative and brand teams to make sure ad content both converts and reflects Project Cloud’s identity and messaging.
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Analytics and Reporting

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• Build a clear, actionable reporting rhythm around our key performance metrics.
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• Identify trends, flag anomalies, and connect campaign activity to meaningful business insight.
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Growth

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• Identify new channel opportunities and incremental growth levers as the DTC business scales.
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• Understand how paid media connects to the broader website growth engine: traffic, conversion, reviews, and repeat purchases.
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WHAT WE ARE LOOKING FOR

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• This is not a first paid media role. We need proven, hands-on experience.
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• 3 or more years of hands-on paid media experience across platforms such as Google, TikTok, and Meta, ideally in an ecommerce or DTC environment. Experience leading a team or managing agency partners is a plus.
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• Fluency with performance metrics and the ability to turn data into clear optimization decisions.
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• Comfortable running structured tests on creative, audience, and bid strategy.
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• Strong communicator who can explain performance and strategy clearly to non-specialists.
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• Genuinely interested in brand, culture, and what makes a product resonate with people.
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• Able to work on-site in Snohomish County 2-3 days per week.
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PAY AND BENEFITS

Base Salary: $80,000 to $120,000 per year, depending on qualifications and experience.

Other compensation: This position is eligible for a discretionary annual bonus based on performance.

Benefits: Health, dental, and vision insurance, paid time off, Washington Paid Family and Medical Leave, paid sick leave, 401(k).