Marketing Automation Specialist

Job Title: Marketing Automation Specialist Employment Type: Full Time, 40 hours/week Reports to : Vice President of Customer Communication FLSAStatus : Exempt Who We Are Life Surge is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, Life Surge exists to inspire, train and equip people to build their personal impact in ways that glorify God.By annually producing 30+ events and providing financial education to thousands around the nation, we do just that. We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate one another, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company! We are seeking a highly skilled and detail-oriented Marketing Automation Specialist to support the execution, optimization, and management of marketing automation strategies. This role will primarily focus on implementing and optimizing workflows, email marketing automation, and lead nurturing processes within HubSpot. The ideal candidate will have a strong understanding of customer journey mapping, data-driven decision-making, and how automation can drive business growth. This position will report directly to the Vice President of Customer Communication and will work closely with various teams to enhance customer engagement and improve overall marketing efficiency. Responsibilities Manage and execute HubSpot automation workflows, ensuring marketing campaigns are running efficiently and effectively. Collaborate with department head to align automation strategies with overall marketing objectives. Implement and monitor lead nurturing workflows, segmentation strategies, and lead scoring models to optimize customer journeys. Assist in content development, including email templates, landing pages, and forms, while ensuring brand consistency. Work with the content team to develop compelling email marketing copy that engages audiences and drives conversions. Conduct A/B testing to optimize email performance, messaging, and customer engagement. Perform quality assurance checks to guarantee the accurate implementation of marketing campaigns and troubleshoot any issues. Support data management efforts, including segmentation, data cleansing, and database maintenance to improve targeting and personalization. Experience with data analysis, generating insights from HubSpot analytics, and using those insights to optimize marketing automation. Generate reports on key marketing automation metrics, campaign performance, and lead quality, providing insights for optimization. Stay up to date with the latest HubSpot features, marketing automation trends, and best practices, sharing insights with the team. Qualifications Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent work experience). 3+ years of experience working with HubSpot’s marketing automation platform. Strong understanding of marketing automation best practices, including segmentation, lead nurturing, and workflow automation. Experience in building and optimizing email campaigns, workflows, and integrations within HubSpot. Understanding of inbound marketing principles and CRM strategies. Proficiency with HubSpot CRM lead management, lead scoring, reporting, and analytics. Excellent attention to detail, problem-solving skills, and ability to troubleshoot automation issues. Strong communication and collaboration skills with cross-functional teams. Ability to manage multiple tasks in a fast-paced environment while meeting deadlines. Health, Dental, Vision, Life, Holiday and Paid Time Off. Non-corporate, casual, entrepreneurial, comfortable, fun and proactive work environment. High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment. Life Surge is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs. #J-18808-Ljbffr SurgeU