Field Marketing Specialist

Field Marketing Specialist

New Braunfels, TX

Overview

Salary Range $40,000.00 - $55,000.00 Salary/year Position Type Full Time Category Marketing

Walters Hospitality

POSITION SUMMARY

The Field Marketing Specialist (FMS) is responsible for driving brand visibility, lead generation, and community engagement across an assigned portfolio of venues and ancillary services.

This role blends digital marketing execution with field marketing activation, ensuring venues are consistently represented within their local markets while supporting the brand and region as a whole.

Field Marketing Specialists work cross-functionally with venue teams, sales leaders, and the central marketing team to activate campaigns locally, support venue showcases and events, build relationships with planners and vendors, and develop marketing initiatives that ultimately drive tours and bookings.

CORE RESPONSIBILITIES

• Lead Generation & Local Campaign Activation
• Social Media & Digital Presence
• Field Marketing & Community Engagement
• Content Creation and Marketing Events
• Marketing Collateral & Operational Support

QUALIFICATIONS

3+ years of experience in marketing, events, or a closely related role

Demonstrated experience managing social media content and strategy

Strong written and verbal communication skills, particularly in a B2B setting

Proficiency in content creation tools (Canva, Adobe Suite, or equivalent)

Ability to work evenings and weekends as required for event coverage and showcases

EXPECTATIONS

Attend a minimum of one must-see event per month to capture raw content

Attend regional showcases to capture live social media footage and raw content

Spend a minimum of 4 hours per week on-property to build local relationships

All projects and strategic tactics must be completed by the given deadlines

COMPENSATION & SCHEDULE

Salary Range: $40,000$55,000 annually

Quarterly bonus opportunities based on performance and goals

Full-time, Exempt position

Flexible schedule with occasional evenings and weekends required for events and venue showcases

BENEFITS

85% Employer-Subsidized Medical Insurance, plus Dental & Vision coverage

401(k) with 4% Company Match

Unlimited PTO

Device & Phone Stipend

If you're ready to combine your passion for marketing, events, and relationship-building into a rewarding career, we'd love to hear from you. Join Walters Hospitality and help create unforgettable experiences while growing some of the most beautiful venues in the industry