Product Marketing Lead (m/f/d)

WHO WE ARE

Packed with brilliant, passionate people, Maxon is deeply rooted in the creative industry and committed to empowering the artistic community. We are Maxonians. We encourage and motivate each other to be curious learners. We are obsessed with customer fulfillment and inspiration – before, during and after purchase. If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visual effects, motion graphics, games, AR/MR/VR, visualization, and general design, let’s talk. About the Role Maxon is looking for an experienced and hands‑on Product Marketing Lead to help define and build our product marketing function from the ground up. This role is central to how we scale the impact of our products and connect more deeply with our global creative community. This is a pivotal role at the intersection of product and growth. You will shape how our portfolio of 2D and 3D design tools is positioned across international markets, ensuring our brand resonates across industries, use cases, and audiences. You will establish the foundations, processes, and cross‑functional relationships that enable product marketing to scale as a strategic function within the business. You’ll work closely with teams across creative, growth, data, and customer lifecycle, as well as external partners and leading device brands. If you’re excited about building teams, shaping strategy, and working at the intersection of creativity and technology, we’d love to hear from you. What You’ll Do Define and lead the product marketing strategy across our portfolio of 2D and 3D design tools Develop clear, compelling positioning and messaging that differentiates our products across industries and use cases Identify priority audience segments, and growth opportunities across territories Translate complex product capabilities into value‑driven narratives for creatives and professionals Product Adoption & Engagement Own the strategy to drive Monthly Active Users (MAU) across the product suite Partner with Growth, CLM, and Data teams to identify key levers for acquisition, activation, and retention Support go‑to‑market strategies for new features, products, and bundles Continuously optimize messaging and campaigns based on performance insights Product Marketing Function Establish the foundations of product marketing, including frameworks, processes, and best practices Build scalable workflows for launches and releases, including messaging development, and cross‑functional alignment Run campaign reporting, scale learnings, and share best practice Cross‑Functional Leadership Act as the bridge between Product, Marketing, and the broader organization Foster a high‑performing and collaborative team environment Collaborate closely with: Creative team to bring product stories to life Data team to inform strategy and measure impact Customer Lifecycle team to drive engagement and retention Growth team to scale acquisition and activation efforts Social Media & Influencer team to foster creators community support and evangelism External Partnerships & Ecosystem Strengthen and expand relationships with leading device brands and strategic partners Ensure our products are effectively positioned within broader creative ecosystems Identify co‑marketing and partnership opportunities that drive awareness and adoption What We’re Looking For Proven experience building or significantly shaping a product marketing function Strong strategic thinking combined with a hands‑on, execution‑oriented mindset Experience working with multi‑product portfolios and subscription‑based models Deep understanding of creative workflows and/or industries such as media & entertainment, gaming, advertising, AEC, or CPG is a strong plus Ability to translate technical product features into compelling customer value Commercial mindset and understanding of business goals Appreciation for the power of a strong brand and storytelling Experience in working with international teams and different cultures Can do attitude and drive Requirements Degree in marketing communications or business 6–10+ years of experience in product marketing, preferably in SaaS, creative tools, or technology Experience in building a PMM function in a high‑growth creator/talent‑led business High standards in delivering top‑quality work that positively influences customers Ability to influence stakeholders through data‑driven insights and razor‑sharp business priorities Strong cross‑functional leadership and external stakeholder management Superb communication skills, written and verbal; knowledge of multiple languages is a bonus Benefits Job ticket Company pension scheme Company lunch once a month Connection to public transport JobBike German courses Modern equipment, laptops for employees Snacks in the office Free drinks (coffee, tea, water) Salary Range USD 160,000 - 180,000 annually Salaries at Maxon are based on a candidate’s specific criteria including experience, skillset, education and location. Maxon uses industry‑driven survey data for building compensation structures to make sure our employees are receiving fair and competitive wages. What We Offer You will be part of a highly motivated international team of specialists working in an environment that offers a warm welcome with detailed onboarding and a dedicated mentor for a familiarization period as well as a wide range of individual development possibilities. If you’re excited about this role but your experience doesn’t entirely match every qualification in the job description, we encourage you to apply in any case. You may be just the right candidate for this or other positions. #J-18808-Ljbffr Maxon