General Manager

General Manager- Grand Prairie ClubHere We GROW Again! Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry?At Southwest Fitness, a division of CR Fitness, we're not just opening clubs — we're building a legacy. With 90+ locations and 100+ more on the horizon, we're looking for General Managers who are driven by sales, team performance, and winning. This role isn't for the average — it's for the ambitious.Crunch is where serious fitness meets serious fun. As a General Manager, you'll lead from the front, drive revenue, develop high-impact teams, and deliver exceptional member experience, all while building your own career trajectory within a company that's exploding with opportunity.Job Summary:The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.Key Responsibilities:Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.What We Look for:Proven success in sales leadership and hitting aggressive performance targetsA passion for developing high-performing teams and creating a winning cultureA competitive mindset with the ability to drive results under pressureRelentless energy, positive attitude, and a lead-by-example work ethicStrong business acumen and ownership mentalityClear, confident, and persuasive communication skillsPrior management experience required (fitness industry preferred)What We Offer:A performance-driven compensation plan (Salary + Bonus) Earning Potential up to $140K (Avg. $90K)Medical, Dental, Vision & Life Insurance401K and PTO$1000 Getaway Grant (GM & PTM only)Free Crunch membership + discounted trainingContinued education and advancement opportunitiesA chance to be part of one of the most aggressive growth stories in fitnessIf you're ready to lead a team, hit big numbers, and build your future, this is your shot.Apply TODAY — and let's win together.