Admissions Counselor

Admissions Counselor

The Admissions Counselor plans, develops, and manages a comprehensive recruitment strategy aligned with UW–Green Bay's strategic enrollment goals, representing the university to prospective students, families, schools, and community partners. Conducts targeted outreach via CRM Salesforce to support yield efforts through personalized communication. Southeastern Wisconsin territory management; delivers presentations and detailed information specific to admissions, cost, scholarships, academic programs, etc. Builds and maintains relationships with high school counselors, staff and community organizations; coordinates high school visits, events and virtual student meetings.

Key Job Responsibilities:

• Schedules logistics and secures resources for events to promote the Institution
• Identifies, promotes, and maintains internal and external partnerships focusing on outreach, recruitment, and admission
• Identifies opportunities for and develops admissions and outreach events
• Recruit and counsel prospective students by providing timely and accurate information about degree options, admission procedures, general education requirements, supporting and major course requirements for available programs of study, and rules, regulations, policies, and procedures of the institution
• May supervise staff and/or lead a program area
• Delivers directed admissions program messaging to internal and external audiences
• Use CRM Salesforce to effectively recruit students
• Counsels prospective and admitted students on educational planning and career opportunities
• Creates targeted communication plans and materials based on established goals
• Engages in extensive outreach and recruitment events, representing the university to prospective students
• Evaluates program effectiveness and provides recommendations for improvement
• Reviews, evaluates, and responds to student applications according to established policies and procedures

Start Date: August 3, 2026

Department: Admissions

Compensation: Compensation range of $44,739 - $46,226. This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA).

Required Qualifications:

• Bachelor's degree by start date
• Experience in admissions, customer service experience within higher education, or related field

Preferred Qualifications:

• Professional experience in K-12 or post-secondary education
• Proficiency in speaking and reading in a second language, preferably Spanish, Hmong, Oneida, or Somali
• Experience with software systems such as Peoplesoft, Salesforce, ImageNow that support Admissions processes

Conditions of Appointment:

The home campus of this position is Green Bay and the successful candidate will travel to Southeastern Wisconsin high schools, fairs, and other institutions as necessary. Occasional daytime, evening, and weekend hours will be required. Rental cars and hotel accommodations will be available as needed.

This position may have the option to work on-campus with a hybrid schedule, subject to approved telecommuting request.

Position is a full-time Academic Staff appointment. A pre-employment education check which includes, but is not limited to, the verification of academic credentials will be conducted on the finalist(s). A criminal conviction investigation will be conducted on the finalist(s) and if there is prior work history within the last 7 years with Universities of Wisconsin, a personnel file review check for employee misconduct. In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record.

The University of Wisconsin-Green Bay does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.

How to Apply:

Click the Apply button and follow the prompts on the screen. Please be sure to complete all required fields, and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. Please include the following documents:

• Cover letter specifically addressing qualifications for the essential job functions
• Resume

Application Deadline:

To ensure consideration, please submit application materials by Sunday, July 5, 2026.

The Successful Candidate

The successful candidate will be expected to work inclusively and respectfully within a diverse campus community and practice civility in the workplace. The University welcomes applicants who are dedicated to the appreciation and promotion of inclusivity and equity as crucial components in the pursuit of organizational excellence.

In addition, the successful candidate will have strong oral, written, interpersonal, and organizational skills, demonstrated integrity and strong leadership, and the willingness to work independently and as part of a collaborative team. The University invites applicants who are dedicated to enriching the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural, and economic resource.

Benefit Details

The Universities of Wisconsin provides an excellent benefits package to meet the diverse needs of its employees. For benefits eligible positions, this includes several health insurance options, with annual deductibles as low as $250/individual and $500/family. Our benefits package also includes dental, vision, several life insurance options, AD&D and Accident insurance and Flexible Spending and Health Savings Accounts. We participate in the Wisconsin Retirement System (WRS), where employer contributions begin immediately, and employees are fully vested after 5 years of service. The Universities of Wisconsin also provides supplemental retirement savings programs including a 403(b) and Deferred Compensation.

In addition, eligible employees receive several types of paid leave benefits, which are prorated for employees working less than 100%. This includes 9 legal holidays, 36 hours of personal holiday and between 96-130 hours of sick leave annually and paid parental leave. Eligible employees earn 13-27 days of vacation each year, depending on years of service and employment type.

For more details, please review the benefit quick guide linked below.

• UW System Employee Benefits Brochure
• Total Compensation Estimator

Employee Misconduct

All final candidates will be asked to provide names, email contact information, and/or phone numbers for three (3) references, with at least one being from a manager or supervisor, during the interview process. All final candidates must be asked, prior to hire, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of employee misconduct, sexual violence or sexual harassment. When obtaining employment reference checks, these same misconduct, sexual violence or sexual harassment questions must also be asked.

Confidentiality Statement

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis.Stat. sec. 19.36(7).

Annual Security Report

For more information regarding the University of Wisconsin-Green Bay and the surrounding area, see our Campus and Community section. For Campus Safety information see our University Police website and our Annual Security Report (for a paper copy please contact the Office of Human Resources at View phone number on click.appcast.io). This report includes statistics about reported crimes, as well as information about crime prevention and campus security policies and procedures.

UW is an Equal Opportunity Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.