Growth Marketing Associate

Join to apply for the Growth Marketing Associate role at The University of Chicago Booth School of Business

Join to apply for the Growth Marketing Associate role at The University of Chicago Booth School of Business

Direct message the job poster from The University of Chicago Booth School of Business

Senior Associate Director of Human Resources @ University of Chicago Booth School of Business

Chicago Booth Executive Education seeks a mission-driven marketer who is passionate about education and thrives in a dynamic, growth-oriented environment. The Associate Director, Growth Marketing will lead data-driven global marketing campaigns to drive lead generation and customer acquisition with a focus on custom programs , group enrollment , and open enrollment programs at Booth’s campuses in Chicago, London, and Hong Kong. The role will have high focused on program campaign marketing management – from strategy, organization, cross-team and vendor collaboration, and execution. The ideal candidate is a strategic, results-oriented marketer with expertise in direct and digital marketing, value proposition, and campaign optimization. They will excel at cross-functional collaboration and leveraging analytics, technology, and operations to create and measure the impact of integrated campaigns for B2B2C and B2B audiences.

Compensation Range: $70 - 85K

Primary Duties and Responsibilities: Design and execute integrated, data-driven marketing campaigns to achieve enrollment and revenue goals for custom programs, group enrollment, and open enrollment.

• Develop and execute targeted marketing strategies to promote group enrollment and custom programs, showcasing their value to B2B clients.
• Collaborate with business development and enrollment teams to create tailored marketing assets that drive pipeline growth.
• Work closely with the enrollment team to align marketing efforts with sales goals, ensuring seamless execution and communication.
• Manage inbound and outbound marketing channels, including email, direct mail, in-house channels, social, and paid media, ensuring alignment with business priorities.
• Support strategy, planning, and execution of paid digital media campaigns, including media buying and vendor coordination.

KNOWLEDGE, SKILLS AND EXPERIENCE:

• At least five years of relevant professional experience required
• Ability to manage multiple project simultaneously, meeting goals and timelines
• Experience with marketing automation tools preferred, ideally with Marketo
• Familiarity with website content management tools such as SiteCore preferred
• Familiarity with CRM tools such as Salesforce preferred
• Excellent organizational skills and detail-orientation
• Ability to maintain efficiency and focus in dynamic, ever-changing work environments
• Ability to think strategically, understanding and balancing various goals

“The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Job seekers in need of a reasonable accommodation to complete the application process should call View phone number on click.appcast.io or email View email address on click.appcast.io with their request.”

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Higher Education and Marketing Services

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