Director of Marketing & Communications

Description

Director of Marketing & Communications

Reports to: Chief Development Officer

Position Summary

The Director of Marketing leads marketing, brand strategy, and communications for a $20 million Boys & Girls Clubs organization serving 11,000+ youth annually at nearly 40 locations across 10 communities.

This leader strengthens the organization’s reputation, supports fundraising, builds community awareness, and demonstrates the impact of the Clubs on youth, families, and the broader community. The role combines strategic direction with hands-on execution, translating organizational priorities and program outcomes into compelling communications.

Direct program promotion and routine family communications are primarily managed by Club Operations. The Director establishes the brand standards, core messaging, and selected templates that support consistent communication across locations.

Essential Responsibilities

Marketing Strategy & Planning

Develop and implement an annual marketing plan aligned with organizational strategy, fundraising priorities, and community visibility.

Identify key audiences, define messaging, and select channels based on audience needs and desired results.

Maintain an integrated calendar of campaigns, events, publications, announcements, and seasonal opportunities.

Use audience research, community trends, and performance data to guide decisions and investment.

Brand Standards & Creative Direction

Establish and maintain organizational brand standards, including visual identity, voice, messaging, and alignment with Boys & Girls Clubs of America requirements.

Oversee graphic design, photography, video, signage, publications, merchandise, and promotional materials.

Provide selected templates and practical guidance for commonly used materials, including Club flyers, presentations, and family notices.

Train staff on appropriate brand use and establish review processes for prominent or sensitive communications.

Ensure materials are accurate, accessible, culturally responsive, and appropriately translated.

Content & Impact Storytelling

Develop compelling stories that connect youth and family circumstances, Club experiences, meaningful outcomes, and opportunities for great futures.

Establish a sustainable process for gathering stories, testimonials, photographs, video, and program results from staff.

Create and oversee website content, newsletters, annual reports, campaign materials, presentations, and executive communications.

Protect youth and family dignity, privacy, and consent in all storytelling and media use.

Digital Marketing & Advertising

Manage the organization’s website, including content, usability, accessibility, search visibility, and donation and engagement pathways.

Lead social media strategy, publishing, community management, and audience growth.

Develop segmented email and text campaigns supporting fundraising, events, and organizational engagement.

Plan and manage paid advertising; test messaging and creative, and optimize spending based on results.

Maintain accurate online listings and oversee digital platform access, assets, and analytics.

Fundraising & Event Marketing

Partner with Resource Development on annual giving, major gift, capital campaign, planned giving, sponsorship, and donor stewardship communications.

Translate organizational priorities and outcomes into persuasive cases for support.

Develop coordinated event campaigns that drive ticket sales, attendance, sponsorship visibility, and fundraising results.

Manage donor recognition and sponsor visibility across publications, digital channels, and physical installations.

Public Relations & Community Engagement

Build media relationships and manage press releases, story pitches, interview preparation, and media inquiries.

Identify opportunities for partnerships, speaking engagements, awards, and other forms of organizational visibility.

Prepare public statements, talking points, and presentations for executive leadership.

Maintain crisis communication procedures and coordinate timely responses with leadership.

Internal Communications & Employer Brand

Partner with leadership and Human Resources on organization-wide updates, recruitment marketing, and culture communications.

Support communications related to strategic priorities, significant organizational changes, leadership transitions, and staff recognition.

Help employees understand and communicate the organization’s mission, impact, and priorities.

Department Management & Performance

Manage the marketing budget, staff, contractors, agencies, vendors, and production schedules.

Establish clear processes for requests, prioritization, review, and approval.

Maintain an organized library of approved content, creative assets, and templates.

Track and report meaningful measures of awareness, engagement, donor response, event participation, media coverage, and campaign effectiveness.

Use results to improve marketing performance and allocate resources effectively.

Qualifications

Bachelor’s degree in marketing, communications, or a related field, or equivalent relevant experience.

Significant progressive experience in marketing and communications, including leadership of integrated campaigns and management of budgets, vendors, or staff.

Demonstrated ability to develop strategy and personally execute high-quality work.

Exceptional writing, editing, storytelling, and presentation skills.

Experience with brand management, creative production, digital marketing, websites, social media, email marketing, advertising, public relations, and analytics.

Ability to manage competing priorities and collaborate across departments and geographically dispersed locations.

Sound judgment in handling sensitive information and representing an organization publicly.

Nonprofit, fundraising, youth development, or education experience preferred.

Leadership Expectations — BGC3

Connect: Build trusted relationships with internal stakeholders, donors and the public and create communications that help people understand and engage with our mission.

Drive: Own marketing outcomes, prioritize resources, and deliver work with reliable follow-through.

Adapt: Respond to changing needs, test new approaches, and use feedback and results to improve effectiveness.

Working Conditions

Travel among Club locations and occasional evening or weekend work for events, community activities, and time-sensitive communications.

Requirements

Education & Experience

Four-year degree in related field from an accredited college or university required.

Three to five years of progressively responsible communications and/or marketing experience required.

Squarespace & Constant Contact experience a plus

HTML/CSS experience a plus

Other Skills

Strong communication skills, both verbal and written.

Demonstrated organizational, staff and project management abilities.

Commitment to being a high performance team player.

Interest and ability to represent the agency in the public eye.

Physical Requirements

Must be able to lift up to 25 lbs.

Must be able to sit, stand, walk, frequently

The noise level in the work environment is low to moderate.

Inclusion at BGCSM:

At Boys & Girls Clubs, we commit ourselves fully to the ongoing work of creating a more diverse, equitable, and inclusive community. We enthusiastically embrace the diversity of Members, communities and employees and seek to do Whatever It Takes to create places where all people feel welcome, equal, heard and valued.

We stand against racial injustice and discrimination of all kinds, including any mistreatment of people based on their race, language, ethnic background, ability, religion, sexual orientation, gender identity, or gender expression. We will make all reasonable accommodations to our policies to be the most inclusive workplace possible.

We acknowledge that this is a process and not a destination and will remain committed to regularly evaluate and redefine our Statement and our efforts to make progress.