Senior Manager, Campaign Engineer Execution Lead EU (m/w/d)

Bristol Myers Squibb seeks a Senior Manager to lead omnichannel campaign execution for Germany and broader European markets. The role translates brand strategies into Salesforce Marketing Cloud deployments, manages CRM customer journeys, and serves as liaison between business, agency, and technology teams to ensure compliant and timely campaign delivery.

Responsibilities

• Build, test, deploy, and optimize omnichannel campaigns in Salesforce Marketing Cloud for Germany and European markets
• Design and execute CRM customer journeys aligned with brand strategy and compliance requirements
• Act as primary liaison between business teams, campaign strategists, agencies, and technology partners
• Develop reporting and analytical insights on campaign engagement and customer behavior
• Lead omnichannel enablement through workshops and strategic stakeholder engagement activities

Requirements

• Deep expertise in Salesforce Marketing Cloud and CRM customer journey design
• Demonstrated experience managing omnichannel email campaigns and marketing communications
• Strong knowledge of German market requirements and regulatory compliance in healthcare marketing
• Proven ability to partner across business, agency, and technology stakeholder groups
• Experience with marketing analytics, reporting, and data-driven campaign optimization
• Track record of process improvement and operational efficiency initiatives