Vice President of Growth Marketing & Adoption

Vice President of Growth Marketing & Adoption

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The Vice President of Growth Marketing & Adoption is a senior marketing executive responsible for accelerating PetScreening's growth by leading the company's integrated growth marketing organization. Reporting to the SVP of Marketing, this leader oversees Growth Marketing and Product Marketing, with a primary focus on driving new customer demand, increasing property conversions, and expanding high-quality unit growth, ensuring marketing efforts support customer activation, adoption, engagement, and long-term customer value through coordinated marketing initiatives and communications.

Success in this role requires strategic vision, operational excellence, data-driven decision-making, and a passion for building scalable growth marketing programs that deliver sustainable business results.

Key Responsibilities

Demand Generation & Pipeline Growth

Lead the company's demand generation strategy across digital marketing, paid media, account-based marketing, partner marketing, email marketing, website optimization, SEO, AI search optimization, and emerging growth channels. Continuously optimize marketing programs to improve pipeline generation, conversion rates, marketing efficiency, and return on investment while building a diversified growth engine.

Performance Marketing & Analytics

Promote a data-driven marketing organization with clear performance metrics, forecasting, attribution models, and executive reporting. Monitor customer acquisition costs, conversion rates, customer lifetime value, marketing contribution to revenue, adoption metrics, and overall funnel performance to guide investment decisions and continuous optimization. Partner with Revenue Operations, Finance, Customer, and Sales to ensure marketing investments are measurable, scalable, and directly aligned to company growth objectives

Customer Adoption & Lifecycle Marketing

Partner closely with Product, Customer Success, and Resident Experience to support product launches, customer communications, and strategic marketing initiatives. Provide marketing expertise, messaging, and campaign support that strengthens the customer experience, reinforces the PetScreening brand, and helps drive awareness of platform capabilities and new offerings.

Lead the company's B2B account-based marketing (ABM) strategy to drive engagement with strategic accounts, strengthen relationships with asset owners and enterprise customers, and align closely with Sales and Customer Organizations on target account planning, pipeline development, portfolio expansion, and new and existing customer unit growth.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 10+ years of progressive experience in Growth Marketing, Demand Generation, Revenue Marketing, or Commercial Strategy.
• 5+ years leading high-performing marketing organizations within SaaS, technology, or other high-growth businesses.
• Demonstrated success building integrated growth programs spanning demand generation, lifecycle marketing, customer adoption, and revenue performance.
• Deep expertise in digital marketing, paid media, account-based marketing, marketing automation, website optimization, SEO, and marketing analytics.
• Experience partnering closely with Sales, Product, Customer Success, and Executive Leadership.
• Strong analytical, strategic planning, and executive communication skills.
• Experience with marketing automation platforms (Hubspot/Marketo),AI tools, and advertising and media platforms
• Experience in B2B PropTech, SaaS, marketplace, InsurTech, FinTech, or other technology businesses.

Success Measures

Success in this role will be measured by increased marketing contribution to pipeline and revenue, stronger portfolio growth among property management companies, increased high-quality unit growth, improved marketing efficiency, higher customer retention and expansion, increased adoption of platform capabilities and integrations, stronger market and industry vertical expansion, and the continued development of a high-performing, data-driven commercial marketing organization.

Essential Functions

• Develop and execute PetScreening's growth marketing strategy to drive demand generation, customer acquisition, adoption, and revenue growth.
• Lead and optimize integrated marketing programs, including digital marketing, ABM, lifecycle marketing, product marketing, and customer communications.
• Analyze performance metrics to improve marketing effectiveness, customer growth, and return on investment.
• Collaborate cross-functionally with Sales, Product, Customer Success, Finance, and Executive Leadership to achieve business objectives.
• Build, lead, and develop a high-performing marketing organization while managing budgets, technology, and external partners.

About PetScreening

Our Vision:

PetScreening strives to be the global leader for pet screening and animal validation. We want to make the world more pet inclusive no matter where you live, work, play, or stay.

Our Mission:

PetScreening advocates responsible pet ownership and helps validate legitimate assistance animal accommodation requests.

What We Do:

PetScreening™ is the fastest growing pet-property tech SaaS company. We help property managers and housing providers manage residents' pets and assistance animals (service animals/emotional support animals/companion animals/etc.). Our proprietary screening platform adds an additional layer of liability protection by having a standardized process when dealing with household pets and assistance animals.

Our Culture:

PetScreening has apet-friendly office located in the heart of the Merino Mill in Mooresville, NC (Lake Norman area). Our large office provides space for independent, team, and large group collaboration within several different types of work spaces. Our casual office environment encourages our employees to bring their pets to work. We offer a hybrid schedule, which includes select optional remote work days allowing our employees to work hard while having fun.

Benefits Offered:

• Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
• Company sponsored Life Insurance and Short Term Disability.
• Optional Life Insurance and Long Term Disability Plans.
• 401(k) with 3% match regardless of employee contribution. Quarterly open enrollment.
• Paid time off accrual beginning first day of employment
• Paid holidays
• Optional remote work days
• Pet friendly office

Equal Opportunity Employer

PetScreening is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.