Marketing Manager

About Kukoo Montessori Kukoo Montessori is a fast-growing direct-to-consumer brand selling authentic handcrafted wooden Montessori toys for children aged 0–6, targeting the US market. We are built on a simple but uncompromising belief: children learn best through their hands, not through batteries and plastic. Every product in our catalog is crafted from sustainably sourced hardwood, reviewed by AMI-certified Montessori educators, and backed by 1,000+ five-star reviews. We are now expanding our marketing infrastructure and looking for a driven, creative growth marketer to help us scale. The Role As our Marketing Manager, you will own the full growth marketing function — from paid social to SEO content to email — and work directly with the founder to build a brand that competes at the top of the US Montessori toy market. This is a high-ownership, high-impact role at a lean and focused e-commerce brand with strong product-market fit and clear room to grow. What You Will Do Plan and execute Facebook & Instagram Ads campaigns targeting grandparents and parents of children aged 0–6 in the US market, including creative strategy, audience testing, and budget optimization Manage and grow organic search traffic through SEO content strategy, on-page optimization, and internal linking — building topical authority in the Montessori and educational toy verticals Run and optimize Pinterest presence including product catalog, boards, and promoted pins Develop and execute email marketing flows (welcome series, post-purchase, abandoned cart, seasonal campaigns) via Klaviyo or equivalent Oversee content production — blog posts, product descriptions, social captions — ensuring brand voice consistency across all channels Track, report, and act on performance data across all channels (Meta Ads Manager, Google Analytics, Google Search Console) Identify and test new growth channels, influencer partnerships, and PR opportunities relevant to the parenting and Montessori communities What We Are Looking For 2+ years of hands-on experience in e-commerce marketing, preferably DTC Proven track record running Facebook/Meta Ads with measurable ROAS results Solid understanding of SEO fundamentals — keyword research, content strategy, on-page optimization Experience with WooCommerce or Shopify environments Strong written English — you will be writing and editing real content, not just managing spreadsheets Self-directed and comfortable working asynchronously in a remote-first environment Genuine interest in child development, parenting, or the Montessori method is a big plus Nice to Have Experience with Pinterest Ads or organic Pinterest growth Familiarity with Rank Math, Klaviyo, or n8n automation tools Background in the baby/kids product space or gifting market Experience targeting the 50–70 female demographic (grandparent buyer persona) What We Offer Fully remote position with flexible hours Direct collaboration with the founder — your work has real, visible impact Competitive compensation based on experience (salary + performance bonus considered) A genuinely meaningful product you can feel good about promoting Room to grow as the brand scales in the US market How to Apply Send your CV, a short note about your most relevant e-commerce marketing experience, and any results you are proud of to: View email address on eu-startups.com We review applications on a rolling basis.