Director, Digital Analytics & Experimentation

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey. We're hiring a Director, Digital Analytics & Experimentation to own the numbers behind our direct-to-consumer business on nordictrack.This is a global role spanning analytics, reporting, forecasting and experimentation, with subscription growth and the customer journey at the center. Leaders across the company make spending, pricing and merchandising decisions on your numbers. We sell more than equipment: the iFIT membership keeps customers training, so every conversion, test and forecast is a lifetime-value decision, not a one-time sale. com experience, grow customer lifetime value, and help us move to a new AI-driven personalization platform. Analytics and data Pull and validate data from web analytics, order, media and finance sources, and keep documented KPI definitions as one source of truth. Diagnose performance changes by traffic source, product and funnel step, and make recommendations supported by quantified evidence. Track, analyze and report on our subscription economics, including customer lifetime value (LTV) and the annual iFIT subscription attach rate, and show what moves them. Map the customer journey from first visit through purchase and subscription, find what drives conversion and what blocks it, and tell us where to optimize first. Own the daily, weekly and monthly performance reporting and the dashboards behind it, including LTV and subscription attach. Reconcile forecasts to actuals and finance, explain every variance, refresh the outlook regularly, and model scenarios (promotions, media shifts, pricing) with the assumptions written down. Run the testing program end to end, from hypothesis and design to QA, readout and decision, and prioritize tests by their potential to lift conversion. Track the cumulative revenue and conversion impact of shipped tests. Help improve our personalization program by measuring what works, where it falls short and where to expand it. You will partner closely with marketing, digital product, site merchandising and finance, and manage and develop one direct report. Proficient in SQL and AI tools, and able to validate everything they produce.

• Experience building P&L or revenue forecasts and reconciling them to finance or ERP actuals.
• Your work drives measurable top-line and bottom-line growth, through higher conversion, subscription attach and customer lifetime value.

A prioritized roadmap of customer journey and CRO improvements is live, with measured conversion lift. Leadership trusts the numbers without double-checking them: core KPI definitions are documented, reported figures tie to finance, and forecasts land close to actuals. Although we currently may consider hiring in the states listed below, not all positions are available in all locations, and work in a particular state is not guaranteed. iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law. iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.